Research On The Construction And Management Of The All-Staff Marketing Virtual Team Of HJ Compan

In the context of digital economy,especially the impact of control during the pandemic,enterprises face many requirements and challenges in the construction of marketing teams in order to cope with the increasingly fierce market competition.Many companies have transformed their traditional market sales battle fields into new ones such as the internet and online.HJ Company utilizes the advantages of digital technology to implement digital marketing and sales promotion activities through online marketing platforms in marketing,and established a flexible,innovative and normative virtual marketing team that all employees can participate in,namely the Full Staff Marketing Virtual Team.The virtual team of full-staff marketing breaks the limitations of time,space and organizational boundaries,and is characterized by flattening,flexibility and high knowledge.As a scientific management concept with marketing as the core and integrating the company’s various resources and methods,full-staff marketing has been applied by many large companies and has achieved good results.This paper takes HJ company as the prototype,through the research of the company’s digital capability and digital marketing management,with the help of demonstration,analyzes the wide application of information technology,the supporting role and influence of digital ability on the organizational structure,competitive resources and organizational performance in marketing activities.Starting from the business background of HJ Company,this paper analyzes the company’s brand,development process,strategic planning,marketing team structure,and operational mechanism,points out its existing problems,and proposes the organizational management and resource advantages of a virtual team for all staff marketing in the digital context.For full marketing activities,marketing team and virtual team features analysis and research,to explore HJ’s methods for the creation,organization and management of full-staff marketing virtual teams,proposes to establish a flat and virtual platform type organizational structure,build enterprise internal digital marketing management platform,and build the goals,assessment standards and incentive strategies of all member virtual marketing organizations.To solve problems such as limited team information,unstable organization,difficulty in unifying member goals,communication difficulties,and knowledge sharing,and promote the construction of a digital and standardized new marketing team for enterprises.By empowering the organization and management of marketing activities through data,we aim to achieve platformization of organizational functions,refinement of customer management,networking of channel layout,autonomy of decision-making power,and personalization of performance evaluation,in order to maintain market competitive advantages and promote high-quality development of enterprises.To provide reference for the construction of marketing teams of other enterprises,to help other enterprises to correctly view and use digital capabilities,so as to enhance their competitiveness and achieve sustainable development under the current environment of constant change,progress and development.