Research And Analysis On The Influence Of Rural E-Commerce Development On Farmers’ Income In Anhui Province

The party’s 20 th report points out that China-style modernization is the modernization of common prosperity for all the people,and we should follow the road of Chinese-style modernization of common prosperity.The realization of common prosperity cannot be separated from the prosperity of farmers,improving the rural living environment,promoting the development of rural industry,improving the income level of farmers,and solving the problems of agriculture,rural areas and farmers,is an important proposition in front of the party and the country.Relying on the vigorous development of China’s modern information technology,the Internet industry has risen rapidly,and Internet e-commerce has emerged at the historic moment.The high-quality development of the e-commerce industry provides a new way for the economic development of the rural areas,and is more helpful to tap the potential of the rural market and release the vitality of the rural economy.In 2023,the No.1 document of the central government clearly pointed out that we should further implement the "digital agriculture" and "Internet +" agricultural products out of villages and cities projects,and develop rural e-commerce to revitalize rural industries.With the support of the policy,the rapid development of rural e-commerce has played a vital role in the process of enabling the prosperity of rural industries,promoting the increase of farmers’ income and realizing common prosperity.This thesis studies the relationship between the development level of rural e-commerce and farmers’ income in Anhui Province,in order to explore a new way to promote the growth of farmers.First of all,according to the relevant literature of rural e-commerce,the development index system of rural e-commerce is constructed,the comprehensive development index of rural e-commerce in 16 cities in Anhui Province is calculated by the method of entropy right method and linear weighting,and the development status of rural e-commerce in each city of Anhui Province is analyzed.Then the panel regression model was established to empirically analyze the internal impact of the development of rural e-commerce and farmers’ income in Anhui Province.Considering the differences between regions,the heterogeneity analysis was conducted according to the regional gap.In order to make the analysis results more stable and reliable,the regression results were tested for robustness.Finally,the following conclusions are drawn: First,from 2011 to 2021,the development level of rural e-commerce in Anhui province has increased year by year,but the development is unbalanced and there are regional differences.The vertical analysis shows that the development of rural e-commerce in each city has been faster since 2017,indicating that Anhui Province implements the strategy of rural revitalization and policy to promote the development of rural e-commerce.From the horizontal analysis,the development level of rural e-commerce in each prefecture level is very different,and the development level of rural e-commerce is associated with the geographical natural conditions and social-economic situation.Second,the development of rural e-commerce in Anhui province has a positive role in promoting the growth of farmers’ income.In this thesis,a panel regression model was established to empirically analyze the impact of rural e-commerce in Anhui Province on farmers’ income.The results found that the regression results were significant at the 1%confidence level regardless of whether the control variable was introduced,and the regression coefficient was positive.It shows that the development of rural e-commerce in Anhui province can promote the increase of farmers’ income.Third,the development of rural e-commerce in Anhui province can improve the level of farmers’ wage income,business income and property income,but the impact on the transfer income is not significant.E-commerce platform expands rural sales channels of agricultural products,increase sales volume of agricultural products and increase the operating income of rural residents,boost non-agricultural employment and increase farmers ’wage income;rural e-commerce can further promote the deep integration of rural industries,improve the utilization rate of rural resources,and increase farmers’ property income.