Research On Optimization Of Incentive Mechanism For GD Sales Staff Based On Employee Satisfaction

Due to the impact of the new crown epidemic,the real estate industry has accelerated the reshuffle,and many small and medium-sized enterprises have gone bankrupt in this war without gunpowder smoke.As a key position that determines the return of corporate funds,sales positions play a vital role in promoting the development of real estate companies.However,from the perspective of the characteristics of the sales force of real estate enterprises,the general quality is not high and the liquidity is too strong,which is very unfavorable to the sustainable development of real estate enterprises.This requires a supporting incentive mechanism to play the basic role of retaining and educating people,to fully tap the inherent potential of sales personnel,and to improve the overall quality,ability and level.The incentive mechanism needs to be based on the perspective of the sales staff,rather than the enterprise itself.Based on this,the author conducts research on the incentive mechanism of sales staff from the perspective of employee satisfaction.Firstly,this paper sorts out the research literature on incentive theory,employee satisfaction and incentive mechanism application of domestic and foreign scholars,determines the core concepts of the paper,uses the case study method as the main research object of GD Company,and investigates the incentive mechanism of the sales staff by various methods.Through a wide range of questionnaires,analyze the satisfaction level of sales staff to the current incentive mechanism.The results of the study show that,Salary return incentive,corporate culture incentive,training and education incentive and performance appraisal incentive are all at a relatively low level,And the satisfaction level of the incentive mechanism varies between different sample characteristics,It shows that the current incentive mechanism of the enterprise has a certain room for improvement;then,Combined with the questionnaire survey data and the interview content,Analysis the main problems existing in the current incentive mechanism,It is found that the incentive mechanism of enterprise sales personnel has insufficient salary return guarantee,performance appraisal is a formality,training and education are difficult to meet the needs of employees,and poor corporate culture,The main causes of these problems are the lack of scientific salary and welfare system,the performance appraisal system,the training content and method are relatively single,the lack of "people-oriented" corporate culture atmosphere,the lack of career development channels and planning,This will not be conducive to the sales staff incentive mechanism to play its due incentive role;last,Based on the current and existing problems,This paper suggests that GD company should strengthen the construction of sales staff incentive mechanism,From the implementation of differentiated wage returns,improve the performance appraisal mechanism to build a people-oriented corporate culture atmosphere and other aspects,Improve the incentive function and guarantee function of the incentive mechanism.