Research On The Impact Of Digital Transformation Of Enterprise Performance Of China Resources Sanjiu Medical & Pharmaceutical

China’s economic growth.The digital era has brought a new business environment to enterprises,forcing enterprises to accelerate the pace of digital transformation in the fierce market competition.However,the digital transformation of domestic enterprises is not ideal,especially many small and medium-sized enterprises do not have a clear direction of digital transformation,and the impact of digital transformation on enterprise performance,can bring certain reference and reference for the digital transformation decision of enterprises,and have a certain incentive effect.So this article choose the current hot industry pharmaceutical industry of China Resources Sanjiu enterprises as case study object,according to the bear Peter innovation theory,long tail theory,according to the "digital technology,digital strategy,digital ability,digital culture",select the most representative four keywords statistics,as a digital transformation measure,with entropy method of enterprise performance evaluation,build VAR model,through the pulse response function and variance analysis of the influence between the two.The findings suggest that,The impact of digital transformation on enterprise performance,In the long term,It is mainly reflected in improving enterprise profitability,enhancing product competitiveness and expanding the market,strengthening business process management ability and strengthening the contact with customers.In the short term,the inhibition will be seen,The main reason is that too much capital investment will cause a debt burden on enterprises,Under the dual influence of the epidemic and policy change,Especially for small and medium-sized enterprises will cause some pressure,In order to remind the enterprises need to pay attention to in the early stage of the digital transformation problems;By introducing a series of digital transformation activities carried out by China Resources Sanjiu to improve its enterprise performance,to explain the function mechanism of digital transformation on its enterprise performance,And put forward some suggestions from the two levels of enterprise and government.This paper can play a certain role in the in-depth research of digital transformation and enterprise performance,provide reference for enterprises to carry out digital transformation activities,provide reference for the government to formulate digital transformation policies,and help to effectively implement the digital strategic policies of the 14 th Five-Year Plan.