Research On The Development Of Leisure Agriculture Based On Consumer Behavior

Leisure agriculture is a relatively new business model for the synergistic development of the three industries,which has long-term significance in industrial structure optimization,driving the development of related industries and solving employment problems.2023 Central Document No.1 further proposes to enhance rural leisure tourism,the state requires the implementation of rural leisure tourism boutique projects,the construction of a number of national leisure agriculture key counties,identify a number of Chinese beautiful leisure villages,and promote A number of rural leisure tourism boutique attractions line.Fangcheng County in Henan Province is a provincial-level green agriculture demonstration county in Henan Province,with a high level of development of leisure agriculture,a large scale of leisure agriculture,high efficiency,and a more mature overall development.There are 49 leisure agriculture business entities in the county,the total number of which is in the forefront of the city.The county is committed to the development of leisure agriculture,has opened up two boutique lines,combining leisure picking,tourism and children’s entertainment,has become a bright card of the county’s agricultural development.Consumers are the main body of the leisure agriculture market,and their preferences and evaluations have an important influence on the development of leisure agriculture.It is inseparable from the investigation and analysis of consumers to better promote the development of leisure agriculture.Therefore,this paper takes Fangcheng County,Henan Province,leisure agriculture as the entry point for research,and relies on consumer satisfaction questionnaires through relevant data such as Fangcheng County Agricultural and Rural Bureau to conduct research from multiple perspectives,and the article research is divided into five parts.The first chapter is the introduction,clarify the research background and research significance of this article,read and tap the research status of related content at home and abroad,and provide reference and reference for the study of this article.Determine the research content and research methods of the article,and clarify the innovation points and the shortcomings of this article.The second chapter is the conceptual definition and theoretical basis,and is the theoretical framework of the article.Through the concepts of rural revitalization,consumer economics,and theory of leisure economy and consumer behavior,provide mature theoretical support for the study of this article,and further analyze the inherent mechanism of rural revitalization and leisure agriculture.Chapter 3 is the current status and problems of the development of leisure agriculture in Fangcheng County.The field survey method is used to investigate farmers and enterprises developing leisure agriculture in Fangcheng County,analyze the survey results,and check the relevant research reports and investigations in the Fangcheng County Statistics Bureau Data provides a lively realistic basis for the writing of thesis,so as to analyze the current status of leisure agriculture in Fangcheng County,and at the same time,it is found that some problems existing at this stage are found.This chapter analyzes the current status and problems of leisure agriculture of the other party in the city and counties,and creates conditions for the research.Chapter 4 For consumers,the consumer city county leisure agricultural consumption satisfaction and empirical analysis of influencing factors are first formulated through the investigation questionnaire method.In the case of the actual situation of Fangcheng County,the questionnaire on Consumers in Fangcheng County on leisure agriculture is formulated.Mainly summarize and organize the collection of questionnaires,and analyze the basic situation of consumers,travel motivation,consumption behavior,consumption satisfaction and leisure agriculture expectations through 16 charts,and use empirical analysis of consumer consumption willingness and their impact on their influence.Factors provide support for the issues of the issues and countermeasures in the following.Chapter 5 is to study conclusions and countermeasures for the research.Focus on the research conclusions of this article based on the previous research,and put forward and give corresponding countermeasures: strengthen support guidance,reasonable reasonable,reasonable reasonable Planning and development;strengthen industrial integration,enrich the content of business projects;excavate local characteristics,promote the development of leisure agriculture differentiation;strengthen talent training,build professional talent teams;accelerate the construction of infrastructure and improve service capabilities.