Research On The Development Of Leisure And Sightseeing Agriculture In Xiajiang Village Of Qiandao Lake From The Perspective Of Consumer Satisfaction

With the rapid economic growth,the urbanization process is accelerating.Under the background of rural revitalization and industrial integration development,the development of Leisure agriculture sightseeing in Qiandao Lake scenic area is a good development project.Natural scenery and cultural environment have gradually become the entry point of rural revitalization in rural areas.As a famous tourist city,Chun’an County,where Qiandao Lake is located,has made significant achievements in exploring innovative development of global tourism,A series of enterprises derived from this are the pillar industries.This study takes the consumer satisfaction of Xiajiang Village of Qiandao Lake scenic area,Based on consumers and tourists from Xiajiang Village of Qiandao Lake,This study starts from the perspective of consumer satisfaction and takes tourist consumers from Qiandao Lake as the survey object to investigate the factors that affect consumer satisfaction,Investigate the situation that affect consumer satisfaction,Issue satisfaction assessment questionnaires to consumers in Xiajiang Village of Qiandao Lake Village scenic area,And to perform the attribution analysis,Make relevant recommendations,How to make Qiandao Lake a famous tourist destination and the first choice for agricultural leisure and sightseeing,Clear the development advantages and pain points,Improving the market competitiveness has become a subject worth studying.This thesis using the questionnaire analysis method to explore tourists to Xiajiang Village of Qiandao Lake Village area consumer tourism experience satisfaction and its influencing factors,from the public service,infrastructure,scenic area service,business model and so on factors to analyze,and puts forward the scenic area should keep rural natural culture nature,make Qiandao Lake agricultural industry characteristics,agricultural tourism lines and tourism projects,improve the scenic area inside and outside tourism traffic network,and proposed to strengthen the scenic spot management service,improve the quality of public service,improve the infrastructure construction,etc.In addition,research based on consumer leisure and sightseeing experiences can help understand the focus of consumer attention,and more effectively improve the construction of leisure and sightseeing agriculture in scenic areas and consumer satisfaction with leisure and sightseeing experiences.Qiandao Lake scenic area will be built into a boutique tourist attraction and a famous local holiday leisure scenic spot,and then promote the industrial upgrading and industrial integration of Qiandao Lake sightseeing agricultural tourism.