Research On Development Countermeasures Of Leisure Agriculture SUN Haizhi

With the rapid development of China’s economy and the continuous improvement of the level of urbanization,leisure agriculture is recognized by more and more people because of its characteristics of leisure and health preservation,being close to nature,experiencing farming,popular science education and so on.In recent years,in view of the development of agricultural industry,the state has increased its support for leisure agriculture to help the development of leisure agriculture.This paper takes the development of leisure agriculture in Liuyang City as the research object.Through the research and field investigation on the relevant concepts and theoretical basis of leisure agriculture,the questionnaire survey on consumers’ consumption demand and consumption full clothing degree,and the data analysis and Research on the survey results,this paper deeply discusses the problems existing in the development of leisure agriculture in Liuyang City,and puts forward objective countermeasures for the development of leisure agriculture in Liuyang City.Liuyang has a good location,excellent natural endowment,rich local cultural resources and mature cultural tourism resources,and has initially formed the main body of leisure agriculture,but has not yet formed a scale.On the whole,Liuyang has the basic conditions for the development of leisure agriculture.The current development situation of leisure agriculture in Liuyang City has some problems,such as the overall low service level,incomplete infrastructure construction,lack of parking facilities,indication and sign system and so on;At the same time,the service personnel related to leisure agriculture have low overall cultural level,insufficient operation and management ability and weak service awareness;Leisure agriculture in the region also has the problems of repeated projects and non differentiated development,insufficient publicity and lack of popularity.In order to solve the problem of leisure agriculture development in Liuyang City,we need to strengthen infrastructure construction and improve the infrastructure environment required by consumers for travel,parking and rest;At the same time,we should introduce a large number of professional operation and management talents,improve the service quality,improve the service awareness of service personnel through training,and provide high-quality services for consumers;We should continue to innovate,make full use of the characteristics of local resources,develop characteristic projects,take the path of differentiated development,take the government as the leading role,and cooperate with enterprises and agricultural cooperatives to carry out the construction of characteristic projects;Finally,integrate the advantages of natural resources and cultural resources to create a leisure agricultural brand,and attract leisure agricultural tourism lovers to consume through good brand awareness and reputation.So as to drive the development of leisure agriculture in Liuyang City.Through the promotion of all factors and all directions,Liuyang City will give full play to its unique geographical advantages,natural resource advantages and cultural advantages,ensure the ecological,healthy and sustainable development of leisure agriculture,contribute to the development of regional rural economy and promote the development of regional economy.