Study On The Development Of Tea Tourism Integration In Yichang

In recent years,the No.1 document of the Central Government has repeatedly proposed to promote the revitalization of rural areas,accelerate the integration of agriculture and tourism and the development of three rural industries,and realize the revitalization of rural industries.Yichang City is located in the southwest of Hubei Province,which has a profound cultural heritage and is one of the origin of tea trees and the source of the "Ten Thousand Mile Tea Road" in China,as well as an important birthplace of Ba and Chu culture and tea culture.Tea as a special agricultural product has become a pillar industry in Yichang City,Yichang City is an important carrier to promote the integration of rural industries and industrial revitalization.With the tea industry "steady progress" development strategy,the tea industry brand competitiveness,poor sales channels,market players scattered and many other issues gradually emerge,the tea industry development needs to accelerate the pace of transformation and upgrading,change the mode of industrial development,in order to achieve sustainable development goals.Yichang City has many unique natural scenery and rich history and culture,cultural tourism industry development momentum is good.With the upgrading of tourism consumption market demand,prompting the rapid development of tourism activities with the theme of tea,which undoubtedly provides a favorable opportunity for the development of the tea industry.Tea industry on the fast train of the tourism industry,the integration of the two can further extend the tea industry chain,boosting the transformation and upgrading of the tea industry,while promoting the healthy development of the tourism industry.Therefore,how to integrate the resources of tea industry and tourism industry,and promote the integration of the two industries in Yichang is a realistic problem that needs to be solved.Based on this,this paper analyzes the level of integrated development of tea industry and tourism industry in Yichang and the influencing factors,and puts forward countermeasures and suggestions to promote the integrated development of both.Based on the primary data obtained from field research,this paper firstly summarizes the current situation of the development of tea industry and tourism in Yichang,and clarifies the industrial development basis of tea-tourism integration in Yichang;then,based on the macro statistical data of Yichang from 2012 to 2020,the comprehensive development level of tea industry and tourism in Yichang,the level of industrial integration and the integration development are analyzed using entropy value method,coupling coordination degree model and gray correlation degree system.The main findings of the article are as follows The main conclusions of the article are as follows:(1)the overall development level of tea industry and tourism industry in Yichang is improving,but the development of tourism industry is relatively lagging behind and there is still much room for improvement;(2)the development level of tea-tourism integration in Yichang has been improving after years of evolution,and has transitioned from the disorder stage to the quality coordination stage,but still has not reached the optimal level,and the integration of tea-tourism in Yichang needs to be further optimized in order to achieve a higher level of development.To achieve a higher level of development,Yichang still needs to further optimize the external environment and strengthen the endogenous power.(3)From the perspective of influencing factors,policy support,industrial foundation,infrastructure and market demand are all important factors affecting the development of tea tourism integration in Yichang,among which the influence of market demand is the most significant.Based on the above research findings,this paper believes that Yichang City should consolidate the industrial foundation of tea tourism integration,establish the guarantee mechanism of tea tourism composite talents,strengthen the guiding role of market demand,increase the investment in tea tourism brand promotion and highlight the main position of tea tourism enterprises,etc.,and take multiple measures to jointly promote the deep and high-quality integration development of tea tourism in Yichang City.