Research On The Competitiveness Of Compound Tourism Industry Under The Background Of Industry Integration

The development of today’s tourism industry also and other global industry facing the same problem is competition, competition will not only threaten the survival of the tourism industry, is decides the development of tourism and sustainable development.From a certain level, only to deal with the problem of competition to deal with the development of tourism industry. Modern market competition has been developed to the mode of competition, the competition, which requires industry operators with broader perspective, a deep and lasting effects of competition, in order to promote the economic competitiveness of the main embodiment and improveThe above questions are discussed in this thesis of tourism competitiveness However, because of the wide selection of the tourism industry, the object and the different objects, this paper chooses only the compound tourism industry as the research object, and the main content of this paper isChapter 1 Introduction. Including research background, purpose and significance, content and objectives, ideas and methodsThe second chapter is the literature review and definition. It includes the domestic and foreign research status and the result survey, this paper studies the object’s concept definition and the comparison with the similar conceptThe development of the third chapter of the compound tourism industry. The course and development of its development are summarized, and the problems in the development are also analyzed.The construction of the fourth chapter of the model of the compound tourism industry competition model. Based on consumer demand analysis, uses industrial convergence, industrial association, diamond theory, the paper puts forward the "Travel +" mode of the composite type of tourism industry paradigm and composite type tourism formats exist two layers of competence model: strategic structure model and elements of ArchitectureThe fifth chapter researches the application model to floraland international resort as an example. This case is analyzed, and the competitiveness of the case is analyzed, and some suggestions for the future development are put forward.The sixth chapter studies the conclusion and the prospect. Summarize the conclusions of this research, and explain the limitations of this study, and point out the direction for the follow-up study.