Study On The Integration Development Of Tea Industry And Tourism Industry

In recent years,the CPC Central Committee and The State Council have issued documents emphasizing the need to vigorously promote the integrated development of rural industries.Yunnan,Guizhou and Sichuan are rich in tea resources and have a long history of tea culture.As YunGuiChuan regional characteristic industry,tea industry as promote industrial convergence and rural economic development’s important gripper,while maintaining the good momentum of development,but the tea industry also faced the development model of a single,market main body weak,low output,many problems need to speed up the transformation of the mode of development of tea industry and the sustainable development of tea industry health.At the same time,the tourism industry in Yunnan,Guizhou and Sichuan has developed rapidly,but with the change of tourists’demand,traditional sightseeing tourism has been unable to meet the market demand,and the connotation of tourism supply needs to be improved urgently.In the process of function extension of tea industry and change of tourist demand,tea tourism-related products emerge at the historic moment and are favored by tourists.As a new form of tourism,"tea Travel+" not only expands the function and service of the tea industry,improves the added value of the tea industry,promotes the transformation and upgrading of the tea industry,but also enricifies the cultural connotation of tourism supply.Based on this,how to better promote the integrated development of tea industry and tourism in Yunnan,Guizhou and Sichuan has important practical significance for promoting industrial transformation and upgrading and promoting regional economic development.This paper analyzes the internal mechanism of tea industry and tourism integration from the practice of tea industry and tourism integration in Yunnan,Guizhou and Sichuan,combined with the current integration is relatively shallow,the development is lagging behind the actual problems of market demand,industrial integration of dynamic mechanism,path,etc.In this paper,the development of tea industry and tourism industry in Yunnan and Guichuan region was reviewed,and the inter-provincial panel data of tea industry and tourism industry in Yunnan and Guichuan region from 2012 to 2020 were selected.The entropy method was used to determine the index weight,and the coupling coordination degree model was constructed to measure the coupling coordination degree,so as to reveal the integration development level of tea industry and tourism industry.The research shows that the comprehensive development level of tea industry and tourism in Yunnan,Guizhou and Sichuan has been steadily improving for a long time,and the coupling degree and coupling coordination degree of tea industry and tourism have been improving year by year.By 2019,Yunnan province and Guizhou Province have reached the intermediate coordination level,while Sichuan Province has reached the primary coordination level.In the long run,the integration level of tea industry and tourism in Guizhou province is getting higher and higher,and the integration development of the two industries is getting better and better,but the coupling coordination level is still low on the whole.In the new economic situation,the integration development of tea tourism industry in Guizhou Province still has a long way to go.Tea industry and tourism in the three provinces have a similar trend of integrated development and change,and the tea tourism industry is highly synchronized.Taking Guizhou province as the empirical object,this paper empirically analyzes the factors influencing the integration of tea industry and tourism industry by using grey correlation method.The results show that market demand,government policies,industrial basis and enterprises have a positive impact on the integration of tea tourism industry in Guizhou.According to the description of the current situation and problems of the integration of tea industry and tourism in Yunnan and Guizhou,combined with the empirical analysis of the integration development level of the secondary industry and its influencing factors,the countermeasures and suggestions for the integration development of tea industry and tourism are put forward:First,we should enhance the driving force of tea tourism industry integration,strengthen the driving force of tea tourism industry integration from the four aspects of enterprises,government,industry and market,give full play to the role of enterprises,strengthen government guidance,consolidate the industrial foundation and promote market integration.Second,we should optimize the integration path of tea tourism industry and promote the integration of tea industry and tourism in terms of resources,products and formats.