The Motivation And Effect Of Mercury’s Financial Strategy Under The Light Assets Model

In an increasingly complex and volatile strategic environment,the asset light business model is gradually attracting the attention and extensive development of various industries.Brands,customers,human resources,and other asset light businesses are increasingly receiving attention in market competition.How to choose corresponding financial strategies to achieve the overall goals of asset light enterprises has also become a topic worthy of discussion.This article selects Mercury Home Textile,a representative company in the household textile industry that has achieved significant results in implementing the asset light business model,as the research object.This article first collected and summarized relevant research literature on asset-light business models and financial strategies at home and abroad.Based on the smile curve theory,synergy theory,and value chain theory,it reviewed the financial strategy under the Mercury Home Textile asset-light business model,analyzed its financial strategy selection motivation and implementation path,and evaluated the promotion effect of its financial strategy on the asset-light business model,completing the case study of this article.This article mainly includes six chapters.The first chapter introduces the main body of this study,summarizes relevant literature,and introduces the research ideas and methods of this article.Chapter 2 provides an overview of relevant theories,including the concepts of asset light business model and financial strategy,the motivation for financial strategy selection under the asset light business model,and the theoretical basis involved in this article.The third chapter introduces the basic situation,asset light business model,and financial strategy of the case company Mercury Home Textile.The fourth chapter analyzes the motivation and implementation path of financial strategy selection under the Mercury home textile light asset business model.In terms of selection motivation,one is to build asset light brand barriers to form competitive advantages.The financial strategy of Mercury Home Textile focuses on investment in brand building,thereby helping enterprises form high brand barriers,occupy a favorable position in the market,and form core competitiveness based on brands;The second is to use the advantages of the asset light business model in terms of supply chain capital occupation and endogenous financing to reduce capital costs and control financial risks;Third,control the cash flow in all aspects of the production of the asset light business model,and maintain sufficient liquidity;Fourth,utilize the advantageous resources of the asset light business model to strengthen the sustainable operation ability of the enterprise.In terms of implementation path,Mercury Home Textile has reduced capital costs by creating a capital management platform based on asset light;Implementing dynamic financial management based on asset light supply chain has accelerated turnover speed;Establish a financial sharing service center based on asset light orientation to achieve efficient financial management of enterprises.Chapter 5 is the effectiveness evaluation.Mercury Home Textile’s financial strategy strengthens the competitive advantage of the asset light business model,reduces the financial risks of the asset light business model,ensures the special capital needs of the asset light business model,and strengthens the sustainable operation ability of the asset light business model.This article draws the following conclusions from the analysis of the motivation,path,and effect of financial strategy selection under the Mercury home textile light asset business model: The financial strategy under the Mercury home textile light asset business model strengthens the core competitiveness of the enterprise,conforms to its own characteristics,and achieves endogenous growth in capabilities.Based on the research conclusion of this article,this article proposes the following suggestions for the financial strategy selection under the asset light business model: First,the financial strategy selection under the asset light business model requires a clear understanding of the core competitiveness of the enterprise,which can ensure the prominent position of the core business entity within the enterprise;Secondly,when implementing financial strategies under the asset-light business model,enterprises need to grasp the degree of industrial expansion and reasonably arrange their financial strategies based on their own actual situation,rather than completely applying the financial strategies of other asset-light enterprises;Finally,when implementing financial strategies under the asset light business model,enterprises need to pay attention to the matching of internal capabilities and external opportunities.The company’s ability to obtain advantages lies in continuous adaptation to the market and dynamic adjustment of development direction,so as to maximize their own advantages.