Financial Risk Analysis Of Internet Enterprises'light Asset Bussiness Mode

With the development of the "Internet +" era,the competition among Internet Companies is becoming increasingly fierce.Enterprises hope to gain advantage in fierce competition.It must adapt to the development of the times,adjust and innovate.This is especially reflected in Internet companies,whose speed of information technology will have a tremendous impact on all aspects of the enterprise.At present,the development environment of traditional enterprises in China has also changed a lot.Many traditional enterprises adopt business models adapted to the current environment to promote the sustainable development of enterprises.It can be seen that in the fierce competition,enterprises need to develop,and it is very important to choose the right business model.In this environment,the light assets business model has become the mode of use for many enterprises to transform,and has made some enterprises transform successfully.But not all companies are suited to the light assets business model,and quite a number of companies are failing to operate.This may be because the company's own industry attributes are not suitable for the light assets business model,or ignore the possible financial risks in this model.Moreover,the Internet industry environment is changing with each passing day,which requires business managers to have a good ability to detect and identify financial risks.However,China's research on the financial risk of light assets business model is still in its infancy,so the research in this area is conducive to the development of light assets industry.This article is divided into six parts to elaborate.The first part is the introduction,which mainly describes the research background,research significance,the total number of documents,the methods and ideas of this study,as well as the difficulties and innovations in the process of analysis.The second part is the related theories which need to be supported in the analysis of this article.It introduces the theory of light assets and financial risk separately,which provides the theoretical basis for the later research and analysis.The third part is about the causes and performance of the financial risk of the entire Internet enterprise under this mode.It describes the financial situation of the Internet industry as a whole and makes a systematic analysis of the industry.The fourth part is the case analysis,which is the focus and difficulty of the full text.Through the theoretical basis of the first few parts,the analysis of the specific situation of Letv carried out.After introducing the relevant situation of Letv,the financial risk of Letv is analyzed and studied by using the financial index analysis method andZ-score model,and the causes and performance of the financial risk it faces are summarized.The fifth part provides preventive suggestions for potential financial risks that Internet enterprises may face under the light assets model.The sixth part is a summary of the study.Through the case analysis,we can further understand the financial risks faced by Internet enterprises under the light assets business model,and can put forward more targeted preventive suggestions.At the same time,I hope that the suggestions put forward through the analysis of the company can provide reference and reference for the same industry.