Discussion On The Financial Strategy Of The Company Under The Operation Mode Of Light Assets

After a long period of development,household electrical appliance manufacturing industry has become the main pillar industries in China.However,with the increase of excess capacity,the decline of net profit and the increasing of enterprise financing problems,the sustainable development of China’s household electrical appliance industry depends on the profit model of lower price and the expansion of scale.Today,how to improve enterprise investment income rate,long-term enterprise value creation,with the establishment of the enterprise’s profit model,achieve the stable profit flow and maintain sustainable competitive advantage,so as to realize the goal of China’s household appliance power is more urgent.Asset light business model is under the condition of limited resources,leverage resources,its investment is little,to meet customer demand,pay attention to the high profits of the enterprise value chain stage,in order to achieve to maximize shareholder value and strategic management pattern.Financial strategy is the main part of enterprise strategy,including financing strategy,investment strategy and capital operation management three aspects,the main goal is to corporate cash flow and reasonable allocation,make the enterprise cash flow to effective long-term use and achieve in a balanced and internal circulation,to keep the enterprise sustained profitability.Light assets operation mode of the financial strategy from strategic investment of resources,cost control strategy,working capital strategy,fund raising strategy four aspects of specific analysis,and then draw the light asset management mode of financial strategy urges the enterprise supply chain reengineering,promote product innovation and promote the economic consequences of the financial management of the planning and integration.The with Qingdao Haier,for example,from the financial performance of the theory and value chain theory of through the elaboration of asset light profit model theory,through the analysis of the system,summed up the Qingdao Haier in light assets operation model to show the unique financial characteristics including higher cash reserves,low proportion of stock,high liquidity,low proportion of fixed assets,less working capital,working capital use rate is high.On this basis,combined with Qingdao Haier investment strategy,budget and financing management strategy,working capital management strategy,centralized capital management strategies for to analysis of Qingdao Haier asset light operation mode under the financial performance of the financial strategy and the Gree,Midea and competitors are compared,to maximize the value of enterprises and combining,expounds the value management of Haier good further confirmed the Qingdao Haier to implement light assets operation model of competitive advantage.At the same time,it also proves that the profit model of light assets is closely related to the maximization of enterprise value.Finally,summed up the successful measures and experience of Qingdao Haier in the light of asset profit model,to provide the appropriate reference and reference for our country related enterprises and other industries to prepare for transformation.