The Financial Strategy Research Under The Asset-light Operation Model For Heilan Home

The current market factors,such as capital,labor and high technology,have taken great changes in the structure of the current economic trend.In order to achieve innovative development and focus on the implementation of innovation driven development strategy,we must first change the operation mode if we want to realize the transformation and upgrading of the industry.For many enterprises,how to achieve a rapid transformation through the adjustment of their own development strategy and enterprise structure,and then to maintain a higher economic income is a more urgent problem at the moment.From an ordinary textile enterprise,the family of Hai Lan has achieved a diversified and internationalized revolutionary leap through the difficult course of nearly 20 years,and laid its position in the men’s wear market.This article first draws on the research theory of scholars at home and abroad,and makes a theoretical analysis of the article.Secondly,it explains the meaning and main theories of financial strategy.Through the analysis of the daily operation and main financial characteristics of Hai Lan’s family,the current financial strategy under the light assets operation model is introduced.It is found that there are high liquidity assets,high cash reserves,high current liabilities,high turnover rate and so on.Then it compares the home with the representative enterprises of the garment industry to analyze the financial performance of different financial strategies in the operation of light assets.Finally,in view of the financial strategy of Hai Lan’s family,this paper puts forward the Countermeasures: one is to strengthen its own competitiveness through M & A,outsourcing and brand building,at the same time,reduce fixed investment,throw off the burden and carry the operation light.Two,the way of hosting and stock financing is to bring large amount of operating capital for the enterprise,but the way of settlement is Increasing the enterprise’s own debt and lack of low cost internal financing;three,the low dividend distribution policy ensures the high capital turnover of the enterprise;the four is to strengthen the management of the supply chain,through the production logistics outsourcing,keep the stable inventory turnover rate,and reduce the operation risk.Finally,the conclusion and enlightenment are drawn.