| Since the 21 st century,in the past century,the global financial and economic crisis has often broken out,and the international economic environment has become increasingly severe.In the face of various risks such as global economic,political and health emergencies,enterprises face huge survival challenges.Resilience is not only the key to survival in danger,but also the company’s ability to overcome crises and promote the future.Secondly,enterprises "exert pressure and see resilience in stability" as the driving force of economic development and the ability to create value will directly affect the results of China’s economic resilience.China’s economy is at the stage of high-quality development.Optimizing the trade structure and improving export competitiveness will be the top priority.As the foundation of economic development,listed enterprises have an important impact on economic development.Digital transformation has now become an important path for the rapid development of enterprises,and also an important direction to explore the company’s value improvement.However,at present,the degree of digital transformation of enterprises is uneven,and the export competitiveness is uneven,and there are certain difficulties.Therefore,how to improve the export competitiveness of Chinese enterprises,realize the counterattack of foreign trade and maintain stable development has become a very important issue for academics,enterprises and policy makers.According to the original research documents,this paper will select the company data in the annual report of listed companies,CSMAR database and China Customs Import and Export Database to empirically test the role of digital transformation of companies in export competitiveness from 2011 to 2016.The main research of this paper is as follows: First,according to the research data,digital transformation indicators are constructed to provide a reasonable evaluation of the degree of digital transformation;Secondly,from the micro perspective of enterprises,it reveals the heterogeneity of digital transformation in the process of improving export competitiveness.Thirdly,the research content confirms that the digital transformation of enterprises can improve export competitiveness,and its mechanism is the channel to improve innovation capability,the channel to transform export products and the distribution effect of three factors.Provide theoretical and empirical support for enterprises to improve their competitiveness through digital transformation.Based on the research results and international business knowledge,this paper puts forward countermeasures and suggestions to make full use of the digital transformation of enterprises and improve their export competitiveness. |
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