Research On The Impact Of Digital Transformation On Corporate Performanc

The "14th Five-Year Plan" pointed out that "to meet the digital age,activate the potential of data elements,and promote the construction of a strong network country".The proposal of this long-term goal clarifies the future development direction of the manufacturing industry.At present,my country’s economy is in a critical stage of shifting from high-speed growth to high-quality development.Standing at the important historical node of the digital economy era and my country’s accelerated transformation of the economic growth mode,how to make the manufacturing industry change due to the situation and change with the situation to achieve Leap-forward development has become a must-solve problem.Embedding the digital economy into traditional manufacturing is the "Golden Key" to help it achieve transformation and upgrading.Therefore,it is imperative to accelerate the digital transformation of the manufacturing industry.So,whether and how the digital transformation of manufacturing will affect business performance is our focus.Based on this,this paper sorts out the impact mechanism of the digital transformation of manufacturing enterprises to improve corporate performance based on the systematic sorting of existing literature,that is,digital transformation empowers enterprises in the strategic layer,organizational management layer,and business layer through information technology-related achievements.All kinds of activities,enhance the core competitiveness of the enterprise,and transform it into a competitive advantage of the enterprise,and ultimately improve the performance of the enterprise.Then,combined with case analysis and financial analysis methods,the performance of Haier Smart Home before and after the digital transformation was deeply explored.It was found that:(1)The digital transformation of Haier Smart Home has effectively improved the performance of the company;(2)The digital transformation has reduced organizational levels by spawning a new business model that creates a win-win situation;formed an open innovation platform and increased R&D investment;built interconnected factories,industrial the Internet platform has improved the level of intelligence in production and manufacturing;innovative marketing methods and the development of e-commerce have strengthened the core competitiveness of the enterprise and further improved the overall performance of the enterprise.Based on the research conclusions,this paper puts forward the following suggestions:(1)Manufacturing enterprises should adhere to the drive of innovation and increase investment in R&D to ensure the steady progress of digital transformation;(2)Manufacturing enterprises should pay attention to the construction of core competitiveness in digital transformation;(3)The government should continue Relevant supportive policy documents were issued to accelerate the digital transformation process of enterprises.