The Impact Of Digital Transformation Of Enterprises On The Quality Of Export Products

In recent years,due to the continuous spread of the global epidemic and the intensification of international trade frictions,China’s foreign trade environment is undergoing an unprecedented severe test,and economic globalization is also in a state of turbulence.At the same time,with the continuous increase of domestic labor costs,many manufacturing industries have begun to shift to Southeast Asian countries with lower labor costs than China.China has gradually lost its traditional foreign trade advantages,and European and American countries have also occupied a monopoly position in the high-tech field.The scientific and technological blockade against China makes it more difficult for China to cultivate new foreign trade competition advantages,The emerging trend of anti-globalization also makes China face more fierce competition in the international market.In this context,China should cultivate new international competitive advantages in export trade by promoting high-quality development of trade,with a view to achieving greater international influence.At present,the digital economy has become a new engine for achieving high-quality economic development,and the digital transformation of enterprises will also be of great significance for improving the quality of export products."Digital strong trade" will also become a new trend in the development of foreign trade,helping China to achieve the transformation of its status from a "trading power" to a "trading power" in the international market.Based on the text data of the annual report of listed companies in China from 2001 to2015,this paper uses the text analysis method to calculate the digital transformation index of enterprises from the micro level,and matches the quality of enterprises’ export products measured using the Chinese customs data and the corresponding economic data of listed companies.It not only studies the impact of enterprise digital transformation on the quality of export products,but also analyzes the impact mechanism.The research results show that:(1)The digital transformation of enterprises can promote the quality of export products.(2)The digital transformation of enterprises has significantly promoted the optimization and upgrading of the quality of export products through the productivity improvement effect and the human capital level improvement effect.(3)Differences in the nature of enterprises,regional differences and the degree of industrial agglomeration in their regions will lead to heterogeneity in the impact of digital transformation of enterprises on the quality of export products.In addition,this paper also tests the robustness of the above regression results,and the test results show that the research conclusions of this paper are robust.Based on the above research conclusions,this paper draws relevant policy implications:first,establish digital thinking and actively carry out digital transformation;Second,accelerate and improve the construction of digital infrastructure and narrow the "digital divide" between regions;Third,fully consider the differences of enterprises and implement differentiated transformation support policies;Fourth,cultivate digital talents and help enterprises to make digital transformation.