Study On The Digital Transformation Path And Effect Of A Tea Drinking Enterprise

In the era of digital economy,big data,artificial intelligence and cloud computing have gradually penetrated into our daily work and life,changing social life with an unstoppable trend.The changes bring both development opportunities and reform challenges.In this regard,the integration of digital technology and traditional industries has been explored in the world,in order to enhance the survival and development ability of enterprises in the information age,also,create and acquire new value,and enhance their competitive advantages.While,our country vigorously develops digital technology and advocates digital industrialization to seize the opportunity.At the same time,the country promote the combination of digital technology and traditional industries to enhance industrial digitization and defuse crises and challenges.All walks of life have responded to the national call to carry out digital transformation,enabling industrial development.The essence of digital transformation is to use digital technology to change the mode of production,business model and industrial organization,which is reflected in a series of combinations of business transformation,operation transformation and organizational transformation.It brings new value growth,efficiency improvement and agility through the transformation of innovation paradigm and optimization of industrial resource allocation mode,thus driving the improvement of total factor productivity.The emerging tea drinking industry knows that in the new era,it is difficult to achieve long-term,stable and sustainable development only by relying on traditional store sales and other business models,so these enterprises take the initiative to integrate digital technology and industry to seek transformation.However,in our catering industry and tea drinking industry,most of the unlisted small and medium-sized enterprises in the digital learning ability,research and development ability,flexibility ability is low,for the application of digital technology is basically scripted,blindly follow the trend,no system prediction and planning,so it is difficult to obtain ideal income.Therefore,this paper adopts the case study method to study the digital transformation of A tea drinking enterprise,and summarizes the specific path and effect of its transformation.By sorting out the evolution process of the digital transformation of A tea drinking enterprise,it summarizes the digital transformation path of intelligent infrastructure,informatization of business process,management platform and interconnection of enterprise ecology,and draws the following conclusions: the application of digital technology improves the analytical ability and helps to enhance the organizational toughness;The integration of digital technology and traditional supply chain form a digital supply chain system,enhancing the flexibility of supply chain and reducing the risk of supply chain operation;The development of online sales channels broadens sales channels and is conducive to increasing revenue sources;Digital transformation is beneficial to expand business scale and increase market share;Under the radiation of digital marketing and ten thousand stores,it has enhanced the brand influence and improved the brand image;Digital transformation can reduce costs and increase efficiency.