Research On The Refocusing Strategy Of Yunnan Energy Investment Information Industry Development Company

The People’s Government of Yunnan Province officially issued the "Fourteenth Five Year" Digital Yunnan Plan,proposing that by 2025,Yunnan’s digital infrastructure will be improved,and the digital economy will become an important growth point of economic development,the digital social service model will be rapidly innovated,the operation and governance efficiency of the digital government will be significantly improved,providing the people with a safer,more comfortable and more convenient modern and intelligent living environment.Yunnan Energy Investment Information Industry Development Co.,Ltd.,works as not only a provincial key backbone enterprise and main force in serving and implementing the construction of digital economy in Yunnan Province,but also the main undertaking body of the group’s digital economy industry,who continues to develop the advantage of digital services,even suffering shrinking demand of digital infrastructure and a serious homogenized competitive environment,and continues to make efforts in digital government,smart energy,smart transportation and other fields to promote the development of digital economy industry,great contributes are made to the construction of digital Yunnan.This dissertation takes Yunnan energy investment information company as the research object.Firstly,it shows the research results of diversification strategies and refocusing strategies related to enterprise development strategy,and also summarizes the diversity development of any enterprise must be based on core competitiveness,and high-tech enterprises should also follow this principle;The refocusing strategy is a correction of excessive diversification,helping enterprises enter a repair stage of building core competitiveness.Secondly,the company’s profile and external environment are analyzed.The macro environment and industry environment of this company are analyzed with PEST and the Five Forces model.It can be seen that the company’s ability to grasp external opportunities in the current situation is greater than the average level in this field through the EFE matrix.Thirdly,after analyzing the internal resources and capabilities of this company,we can see that this company is at a weak level in terms of the internal environment under the existing conditions through the IFE matrix.Finally,through SWOT analysis,it is concluded that no matter whether the internal choice of intensive development strategy or the external choice of development strategic alliance,energy investment information lacks the necessary condition of core competitiveness.It needs to adopt the refocusing strategy to transition.As for how to choose the development direction of core business in the existing business,the GE matrix analysis is used to select the core business.In order to ensure the implementation of this strategy,specific measures are creating core products to promote innovation,focusing on the Internet of Things application market,building the Internet of Things ecosystem,building an open platform for the Internet of Things,and gradually stripping off cloud computing business.