Research On Digital Transformation Strategy Of H Telecommunication Company’s Smart Home Business Marketing

In the context of the era of big data,with the evolution of new technologies such as cloud computing,artificial intelligence,and the Internet of Things,H Telecommunication company relies on its advantages to create a business that can provide diverse home intelligent services-smart homes.In the face of increasingly fierce market competition,how to use digital technology to optimize marketing strategies has become an important issue to be urgently solved.This article takes H Telecommunication company’s smart home business as the research object,uses questionnaires,internal interviews,field observations,literature research,and other methods to introduce H Telecommunication company’s smart home business marketing in combination with theories such as 7Ps and marketing.It elaborates on the existing marketing strategies’ problems from aspects such as products,pricing,channels,promotional personnel,tangible displays,and service processes,and analyzes the reasons in depth,The necessity and urgency of digital marketing transformation are concluded.Specifically,the first part of the paper introduces the research background and significance of the topic.The second part defines the concepts of marketing,smart family,7Ps theory,and digital transformation,laying a solid theoretical foundation.The third part introduces the general situation of H Telecommunication company,and introduces the specific marketing status of H Telecommunication company’s smart home business from seven aspects: product,pricing,channel,promotion,personnel,tangible display,and service process.Through questionnaire survey and analysis,this paper specifically elaborates and summarizes the issues arising from H Telecommunication company’s smart home business marketing.The problems existing in the marketing of H Telecommunication company’s smart home business include: product functionality cannot meet user needs,traditional and outdated marketing models,lack of departmental collaborative operation capabilities,high pricing,weak promotional tools,and lack of employee motivation.In the fourth part,I deeply explore the reasons for the emergence of H Telecommunication company’s smart home business marketing problems,and conclude that the core of the current problem lies in the lack of digital technology application in the marketing process.In the fifth part,the digital marketing strategy optimization of H Telecommunication company’s smart home business is discussed.Including target market positioning and smart home business digital marketing strategy design.After careful market analysis,the target market has been determined and various digital marketing strategies have been designed,including marketing digital transformation product strategy,marketing digital transformation pricing strategy,marketing digital transformation channel strategy,marketing digital transformation promotion strategy,and service strategy.The sixth part is the implementation and guarantee of H Telecommunication company’s digital marketing strategy for smart home business.Including accelerating the construction of network infrastructure,creating a people-oriented digital marketing system,formulating reasonable product pricing,adhering to convenient digital marketing channels,and building a professional digital marketing talent structure.As digital transformation is a market trend,this article combines H Telecommunication company’s analysis of smart home business marketing issues to design digital transformation strategies for smart home business marketing,and ensure the implementation of digital transformation of smart home business marketing through four aspects: organization,personnel,facilities,and funds,ultimately providing H Telecommunication company with ideas for the competition in the smart home business market.Due to the lack of theoretical research and marketing practical experience,there are some shortcomings in the research process and results of this paper.The analysis of some existing problems is not thorough enough,and the consideration in formulating optimization strategies is not comprehensive enough.In the future,we will continue to track the development of H Telecommunication company’s smart home business and further deepen our research on smart home business.