Research On Innovative Financing Models For E-commerce Agricultural Industry Chain

Agriculture is a fundamental pillar industry in China.Due to the inherent weakness of agriculture and the "small and scattered" production and operation characteristics,China’s small and medium-sized agricultural enterprises and farmers have always faced financing difficulties such as "difficulty in financing" and "high cost of financing".In this context,agricultural industry chain financing has attracted much attention as an effective way to solve agricultural financing problems.Local governments have also introduced multiple policies to encourage and promote the development of agricultural industry chain financing.In recent years,with the popularization of internet finance and its deep integration with the agricultural industry,the "e-commerce platform+agricultural industry chain" financing model has begun to emerge.The agricultural industry chain financing model guided by e-commerce platforms has innovative advantages in solving financing problems in rural areas by providing financing services through channel sinking and coordinating with the entire process of agricultural production,as well as using financial technology to reduce financing costs.However,due to the late development of the agricultural industry chain financing model guided by e-commerce platforms in China,theoretical research on the agricultural industry chain financing model is mainly focused on traditional financial institutions such as commercial banks.However,case studies on the agricultural industry chain financing model guided by e-commerce platforms have not received sufficient attention.Therefore,this article takes JD,a representative e-commerce platform,as the case study object.The aim is to analyze the advantages and internal and external constraints of JD’s innovative financing model in the agricultural industry chain,and provide suggestions for the future development of China’s e-commerce agricultural industry chain financing model,in order to promote the development of the agricultural industry chain financing model guided by e-commerce platforms.With this as the goal,this article reviews the relevant concepts and theoretical foundations of the e-commerce agricultural industry chain financing model.Based on the development process of China’s agricultural industry chain financing model,a comparative analysis is conducted on existing agricultural industry chain financing models.It is concluded that the agricultural industry chain financing model guided by e-commerce platforms has significant advantages in improving financing efficiency,reducing credit risks,and covering the entire production process financial needs.Subsequently,this article analyzes the financing model from three aspects: the core subject,financing effectiveness,and risk management of JD’s agricultural industry chain financing model,summarizes the innovation and internal and external constraints of JD’s agricultural industry chain financing model,and forms the research conclusion and guidance suggestions of this article.This article draws the following conclusions through case analysis: firstly,e-commerce platforms have launched different financing models for the agricultural industry chain based on different financing objects in the agricultural industry chain.Secondly,the innovation of the financing model for the e-commerce agricultural industry chain is reflected in the process,effectiveness,and risk management of the financing model.Thirdly,limited funding sources,insufficient offline service sites,imperfect natural risk management mechanisms,and a lack of chain supervision and reward and punishment mechanisms are internal constraints for the development of the financing model of the e-commerce agricultural industry chain.Fourthly,insufficient financial support,weak infrastructure,and imperfect laws and regulations are external constraints to the development of e-commerce agricultural industry chain financing models.Based on the research findings,this article proposes the following inspirations and suggestions: firstly,e-commerce platforms should launch differentiated new e-commerce agricultural industry chain financing models tailored to the needs of different financing groups,increase the audience of financing services,and solve financing difficulties for more agricultural small and medium-sized enterprises and farmers in China.Secondly,e-commerce platforms should continue to increase innovation in agricultural industry chain financing models,relax financing application conditions,and reduce the time and interest rate costs of applying for financing.Thirdly,in terms of the internal constraints of the financing model for the e-commerce agricultural industry chain,it is necessary to improve the layout of offline sites,improve the natural risk management mechanism,and optimize the supervision and reward and punishment mechanisms within the industry chain.Fourthly,in response to the external constraints of the financing model of the e-commerce agricultural industry chain,it is necessary to increase financial support for the development of the e-commerce agricultural industry chain financing model,strengthen the relevant infrastructure construction of the e-commerce agricultural industry chain financing model,and improve the relevant laws and regulations of the e-commerce agricultural industry chain financing model.