| Under the background of promoting agricultural restructuring and accelerating agricultural industrialization,the promotion of farmers’ agricultural industrial chain financing willingness is the basis for determining the subsequent stable development of the agricultural industrial chain.With the development and exploration of agricultural industry chain financing in various places,the lack of sound policies and regulations to protect the interests of farmers,and farmers’ attitudes toward the agricultural industry chain financing policies are mostly prominent.With the successful development of agricultural industry chain financing,agricultural industry chain financing has begun to enter the research field of scholars,but only a small number of scholars have studied the farmers’ agricultural industry chain financing willingness.In this context,the farmers in Weinan,Shaanxi Province,as the research object,through the perspective of income stratification,study the factors affecting the financing willingness of farmers in the agricultural industry chain at different income levels,which is conducive to improving the financing policy,stimulating the enthusiasm of farmers to participate in the financing of agricultural industry chain,and promoting agriculture.The steady development of industrial chain financing policy has important theoretical and practical significance.Based on the relevant literatures at home and abroad,based on the theory of farmers’ borrowing behavior,this paper uses the field research data of the farmer’s participation in the agricultural industry chain financing in the south of Shaanxi in 2017 to summarize the current status of agricultural industry chain financing,using Probit-The ISM model empirically analyzes the willingness of farmers,low-income groups,middle-income groups,and high-income groups to participate in the agricultural industry chain financing and its influencing factors,and draws the following research conclusions:(1)For the sample farmers as a whole,the degree of education,per capita expenditure,policy understanding,policy evaluation,term satisfaction,credit constraints and interest rate levels have a significant impact on farmers’ willingness to participate.Among them,the degree of education is the deep-rooted factor affecting the willingness of farmers to participate,and the influence factors affect the farmers according to the transmission path of “degree of education” → “policy understanding level,interest rate level” → “policy evaluation,credit constraint” → “per capita expenditure” Willingness to participate.Therefore,financial institutions should provide accurate and innovative financial products,enhance farmers’ confidence in credit,and increase farmers’ willingness to participate in the agricultural industry chain.(2)For the low-income group,age,family size,per capita expenditure,policy understanding,and transportation convenience have a significant impact on farmers’ willingness to participate.Among them,age is a deep-rooted factor affecting the willingness of farmers to participate,and the influence factors of farmers’ participation in the “age” → “family population” → “per capita expenditure,policy understanding,and convenient transportation” are affected.Therefore,the quality and credibility of cooperative services should be improved,and farmers’ awareness of policies should be enhanced.(3)For the middle-income group,per capita expenditure,policy understanding,government support,attitudes of financial institutions,and interest rate levels have a significant impact on farmers’ willingness to participate.Among them,the government support is the deep-rooted factor affecting the farmers’ willingness to participate,and the influence factors affect the participation of farmers according to the “government support” → “the attitude of financial institutions” → “per capita expenditure,policy understanding,interest rate” Willingness.Therefore,the government should improve the agricultural industry chain financing system and supporting measures,provide financing facilities,and increase support.(4)For high-income groups,age,education level,value of agricultural machinery,degree of policy understanding,and attitudes of financial institutions have a significant impact on farmers’ willingness to participate.Among them,age is the deep-rooted factor affecting the willingness of farmers to participate,and the influence factors of the influence of the “policy understanding degree” → “age,agricultural machinery value” → “educational level,financial institution attitude” affect the farmers’ willingness to participate.Therefore,it is necessary to strengthen policy propaganda,improve the understanding of farmers’ policies,and promote farmers’ willingness to participate. |