Case Study On The Steady Financial Strategy Of Yunda Company

With the slowdown of domestic economic growth,enterprises have also encountered severe challenges in the process of operation.When the economic environment cannot provide more help,savage growth is no longer feasible.In order to improve their competitiveness and survive better and more stably in the market,the operators of enterprises need to formulate a correct and scientific financial strategy on the basis of their own overall strategy.Express industry is one of the pillar industries to promote China’s economic development,which is closely related to people’s basic necessities of life.Domestic express companies are generally established for a short time,and the enterprise culture is not deep enough.Paying attention to express enterprises and studying their financial strategy can help them improve their operation level and play an important role in promoting the sustainable development of express industry.This paper selects Yunda company as the research object among domestic express companies.Summarize the relevant data of financial strategy,and then define the concepts of financial strategy,financial performance and the relationship between financial strategy and financial performance.The relevant theoretical basis includes strategic management theory and financial strategy matrix theory.Taking Yunda company as the research object,this paper analyzes the internal and external environment of the steady financial strategy of Yunda company.Then it expounds the implementation status of Yunda’s steady financial strategy from the three functional levels of financing,investment and distribution.Then use the combination of general financial performance indicators and financial strategy matrix model to evaluate the implementation effect of Yunda company’s financial strategy.It is found that the steady financial strategy has brought certain advantages to Yunda company,including improving its anti risk ability and operation ability,forming a flexible and appropriate distribution policy,which has brought some enlightenment to the formulation of financial strategy for similar companies.