Research On Financial Strategy Of Q Company Based On Financial Strategy Matrix

With the in-depth development of economic globalization in the 21 st century,we have entered the era of high-speed informatization,and Internet enterprises have ushered in significant opportunities and challenges in their survival and development.Financial strategy,as the overall decision of enterprise financial activities,is an important link in the development of Internet enterprises.Financial strategy research for the long-term development of the enterprise plays an important role,if you want to in the fierce competition in the Internet industry to seek better development,financial strategy is based on enterprise constantly improve optimization to achieve the overall strategic goals to achieve,and strengthen its dominant position in the Internet industry.Previous financial strategy studies only focus on the financial impact of internal and external environment of an enterprise when analyzing the development strategy of an enterprise,while the research on financial strategy from the perspective of financial strategy matrix is relatively rare.In this paper,from the perspective of financial strategy matrix,by using the theory of life cycle theory and the sustainable growth to reshape discussion of financial strategy,from the change in the development of the study on the issue of corporate financial strategy on one hand,build fit into the new century development needs of enterprise financial strategy development framework,which is beneficial to training and development of the enterprise's core strength,but also to complete the contemporary sense of the financial strategic concepts and practical framework.In this paper,the financial strategy applied by Q company is discussed through the combination of theoretical research and case analysis,and the combination of qualitative description and quantitative comparison.First,it clarifies the important nodes of corporate financial strategy.By understanding the corporate development financial overview of Q company,the environmental analysis of the implementation of corporate financial strategy and the specific financial data of Q company from2013 to 2017,it first clarifies the corporate financial situation and understands the current financial strategy implemented by Q company.Second,on the basis of based on life cycle theory and the sustainable development theory from the Angle of financial strategy matrix Q company build financial strategy matrix model figure,after observing Q company in financial strategy matrix model in which the location of the change,according to the calculated position to produce different changes,analyze the problems existing in the implementation of financial strategy of Q company to find out in the development of the next financial strategy can implement optimization measures,for Q company to lay a solid foundation for future better development,at the same time assist Internet companies form the standardization and industrialization.