Improvement Of Corporate Culture Landing In Chinese Branch Of G Daily Chemical Products Company

As the business headquarters of an old German-funded enterprise in China,China Branch of G Daily Chemical Co.,Ltd.has been committed to acquiring external brands to rapidly expand its product line for many years.The successful implementation of the strategy not only allows the Chinese branch to reap the fruits of revenue,but also brings potential corporate culture problems.Although brand diversity enriches the internal thinking mode of enterprises and brings a more innovative perspective,the inherent differences of diversity culture itself are the key issues that lead to conflicts.The differences in various brand values,talents and management concepts make the internal contradictions in China’s branches constant.Although the company has successively launched "inclusive" culture to adapt to differences and try to help employees understand and accept differences,the effect of inclusive culture is not ideal because it has no moral cognitive basis and lacks institutional norms.At the same time,how to achieve sustainable development under the background of advocating green and low-carbon era has become the focus of the current corporate culture implementation of the Chinese branch,which ranks at the top of the chemical industry.First of all,this paper introduces the background,significance,purpose and method of the research,and summarizes the progress of corporate culture and relevant landing theories and literature.Then it introduces the development of the corporate culture of G Daily Chemical Company and the Chinese branch,and mainly introduces the current personnel structure and the implementation of the corporate culture of the Chinese branch,and analyzes the current corporate culture of the Chinese branch through the spiritual level,the institutional level,the behavioral level,and the material level.Combining the corporate culture questionnaire and the employee interview results,it puts forward four corresponding questions,Namely,the moral cognition foundation at the spiritual level is insufficient,the corporate culture and the management system guidance are insufficient,the corporate culture propaganda behavior is not in place and the inclusive behavior is insufficient,the corporate image construction at the material level is ignored and the cultural carrier is single.Secondly,through the reflection on the current situation of corporate culture management and the analysis of internal research data,this paper finds that the main reasons for the implementation of corporate culture in China’s branches are that the spiritual level pays attention to the form,neglects the shaping of values,the system level management is superficial,deviates from the management reality,the behavior level lacks guidance,the behavior and values are seriously deviated,the material level lacks corporate culture logo,and the insufficient publicity.Finally,from the four perspectives of spirit,system,behavior and material,this paper puts forward several strategies to optimize the implementation of corporate culture,and puts forward safeguard measures that are conducive to the implementation of the above measures.The research results of this paper are aimed at promoting the implementation of the corporate culture of the Chinese branch,improving its ability to implement the corporate culture,promoting the healthy development of the corporate culture implementation project of the Chinese branch of G Daily Chemical Company,and helping enterprises correct their internal culture implementation direction.It also provides practical operational ideas for the implementation of corporate culture of the same type of companies.