Strategic Research On The Promotion Of Competitiveness Of Changchun Branch Of ICBC

As the smallest fighting unit to show the service image of the bank brand most directly,the branch is the smallest fighting collective in the banking system,but it is the strongest fighting echelon to face the customer.Today,with the rapid development of digital operation,people are accustomed to a fast-paced life and enjoy the convenience of staying indoors in the convenience of online shopping and take-out.The same is true of finance.The wave of digital transformation is coming,and the financial industry is constantly innovating and developing.Although Internet finance cannot meet all the financial needs of people,the financial convenience it brings is beyond the reach of many bricks-and-mortar bank outlets.Therefore,how to occupy the competitive advantage in the current financial service environment is the fundamental issue for the branches to consider,but also the reason for the branches to improve their competitiveness.At the same time,all industries are facing new opportunities at different stages of development.How to resonate with The Times and grasp the trend to overcome difficulties has become the key for all walks of life to seek survival and development.As the main body of the financial industry,the bank is a bridge to the development of many real economy industries.Therefore,the banking industry must find the correct development orientation,clear their own responsibilities,and effectively realize their own development,in order to promote the stable development of economy.In view of this,this paper starts from the smallest main body of the bank--"network",and realizes the improvement of the overall competitiveness of the bank by improving the competitiveness of the network,so as to make outstanding contribution to the economic development.This paper takes the network of Changchun Branch of ICBC as the research soil,excavates the common problems,takes some network as an example,analyzes the development status of the network point by point,digs the existing problems of the network,makes a systematic analysis of the reasons,and combines the essence of competitiveness to find out the key points that need to be focused on to improve the competitiveness of the network.Put forward targeted development strategies and solutions.First of all,this paper describes the background and significance of the research,elaborates the specific research content and methods,and elaborates the views according to the relevant theoretical support at home and abroad.Then,this paper makes a comprehensive analysis of the development status of ICBC Changchun Branch network,summarizes the existing problems in the development,and discusses the causes of the problems.Next,this paper analyzes the internal and external environment of the network,and uses SWOT analysis to specifically analyze the key points of problems in the development process of the network,and finds out several key points to improve the competitiveness of the network.Through "seize the market opportunity,deepen the business development","strengthen the information construction,service to win customers",and "innovate the product concept,"Meet customer needs" three concepts of strategy selection,and in these strategy selection,from the product allocation,channel allocation,service allocation,information allocation,human resources allocation,marketing allocation,operation allocation and other aspects of the specific strategy,and advance analysis of possible problems,effectively risk avoidance.In order to achieve the effective implementation of the strategy and effective landing of safeguard measures.