The Research On Core Competences Of Basic Bussiness Outlets Of BOCM JiangSu Branch

Bank is in the national economy plays a vital role of financial intermediaries.In the past few years,due to China's rapid economic growth and a relatively accommodative monetary policy,China's banking sector to maintain the momentum of rapid expansion.At the same time,competition in the domestic banking business has changed fundamentally,from the blind emphasis on competition to gradually shift credit business private financial business direction.Commercial bank branches which are major channels for private finance business to be expended and accept,has become a competitive aspect can not be ignored.How to improve the network's core competitiveness,become the various commercial banks and management focus.Bank of China's first national joint-stock commercial banks,since the body from the formation of a double shoulder the historic mission,is a century old national financial brand successor,is the pioneer of China's financial system.Its core competence of the outlets has the courage to try to build on,and be pioneers.This paper describes the core competitiveness of enterprises at home and abroad and the bank's core competitiveness of the status quo,an overview of the core competitiveness of the relevant theory;on the basis of bank branches were identified core competencies,summed up the banking business the core competitiveness of the network elements,customer orientation capabilities,distribution network capacity,service marketing capabilities,institutional capacity-building in four major areas;a result,the Bank of BOCM Jiangsu branch outlets operating status of its core competitiveness of the construction done a specific analysis.For the case of Jiangsu Branch,From the Ward Center,the perspective of two ordinary network analysis branch of Bank of Jiangsu Province,the core competitiveness of outlets status.Ward Centre,there is awareness of proposed differences,factors affecting business development,cost of inputs,per capita maintenance is too high,missing the main management issues;Common network distribution network exists between the concept of renewal and operational differences highlight the contradictions.The situation on the two outlets,respectively,puts forward corresponding countermeasures to enhance the core competitiveness.Ward Ward Center in need through the improvement of organizational structure,optimize system and mechanisms to self-management branch,branch unified management approach to enhance the core competitiveness.Ordinary outlets need to enhance the core competitiveness through the development process,from business concept,resource allocation,work norms,skills,methods,management of a comprehensive assessment of the heart and other point of systematic improvement.The article concludes,Bank of Jiangsu branch outlets are going through the transaction-based to sales-type transformation,the core network to enhance business competitiveness,the units need to solve the problem of low network efficiency and can not be completely attributed to the lack of external resources,but must resolve to stick to the traditional network business model and extensive homogenization operation.And the future direction of research is proposed.