A Study On The Influence Of Commercial Banks' Core Competence Under Ethical Constraints

With the deepening of global economic integration and the rise of the Internet finance,the competition between banks is more and more intense,and expand the social gap between the rich and the poor,the waste of social resources,the deterioration of the ecological environment and the enterprise competition situation continue to occur,so that people increasingly recognize the importance of business ethics.At the same time,the number of commercial banks in China has been increasing,and banks of different sizes and different property rights have appeared in large numbers.The increasingly fierce market competition makes the competition between commercial banks gradually change from the competition of financial products and services to the competition of corporate image and reputation.If commercial banks want to improve their core competitiveness,they need to play the role of "software resources".Ethical constraints are the main "software resources"that affect the core competitiveness of commercial banks.Therefore,it is of great theoretical and practical significance to study the core competence of commercial banks from the point of view of business ethics.As a financial institution serving enterprises and the public,commercial banks not only rely on their own high-quality financial services and rich financial products to base themselves on the society,but also have the courage to undertake more social responsibilities and are respected by the society.The assumption of social responsibility is an invisible ethical constraint,which belongs to financial self-discipline,not the framework required by laws and regulations.Although this behavior of complete self-discipline will not bring substantial returns to commercial banks for the time being,commercial banks still rely on their own advantages through active taxation,charitable donations,microcredit,Green finance and other ways and channels to give back to the state and society,assume more responsibility to the government,shareholders,customers and society,Commercial banks not only contribute to the establishment of a good social image and brand value,but also promote the long-term sustainable development of commercial banks and the effective enhancement of their core competitiveness by taking on more social responsibility.The data of 16 listed commercial banks in Shanghai Stock Exchange and Shenzhen Stock Exchange in 2009-2016 are selected as the research samples,and the evaluation system of ethical constraints and core competitiveness of commercial banks is analyzed by factor analysis.On this basis,the relationship between ethical constraints and the core competitiveness of commercial banks is studied empirically.The results show that commercial banks follow business ethics to promote the core competitiveness of commercial banks,and the responsibility of commercial banks to the government,shareholders,customers and society is positively related to the core competitiveness.Finally,according to the conclusion of the paper,This paper puts forward countermeasures and suggestions to enhance the core competitiveness of commercial banks from the perspective of ethical constraints.