The Influence Of Digital Economy On The Efficiency Of Circulation Of Agricultural Products

The circulation field of agricultural products is the bridge between consumers and agricultural products,which is reflected in the circulation process of agricultural products.Improving the circulation efficiency of agricultural products is very important to vigorously develop China’s agricultural modernization.The report to the 19 th National Congress of the Communist Party of China points out that China has made a great decision and plan to implement the rural revitalization strategy and listed the rural revitalization strategy as a new banner and key to China’s development of agriculture,rural areas and farmers in the new era.Since the Fifth Plenary Session of the 19 th CPC Central Committee,China has constantly emphasized the need to vigorously develop agriculture and rural areas,promote rural revitalization,and accelerate the realization of rural modernization.In 2021,China issued the No.1 document "Agriculture,rural areas",which can be seen that China pays great attention to the issues of "agriculture,rural areas".Under the background of digitalization,China should speed up the development of digital economy,promote the deep integration of big data,Internet and artificial intelligence with the real economy,clearly regard rural digitalization as the development direction of rural revitalization,and vigorously develop agricultural digitalization to better realize rural revitalization.In this context,it is of both practical and theoretical significance to study the influence of the development of digital economy on the circulation efficiency of agricultural products.This paper first reviews literature,then explains the development of digital economy and agricultural circulation efficiency.Based on this,it summarizes the concepts of digital economy,agricultural circulation efficiency and so on,and discusses the relevant theoretical basis.Then,from the aspects of cost saving effect,channel integration effect and innovation effect,this paper discusses the effect mechanism of digital economy on the circulation efficiency of agricultural products,and supplements and improves the analysis of theoretical basis.In the empirical analysis part,we first establish a comprehensive index system of the development level of digital economy and measure the development level of our country by using principal component analysis method.The index of circulation efficiency of agricultural products is constructed by input-output method and measured by DEA method.Finally,development level of digital economy is taken as the explanatory variable,circulation efficiency of agricultural products is taken as the explained variable,and other factors that may affect circulation efficiency of agricultural products are taken as the control variable.Panel model is constructed to investigate the impact of digital economy on circulation efficiency of agricultural products in our country.The empirical results show that: 1.It can be concluded that the digital economy of our country has shown an increasing trend year by year during the decade.The digital economy in the eastern part of China has the fastest growth,which is higher than that in other regions and the national average level.The development of digital economy in Chinese central region is higher and slightly higher than the national average.The digital economy in the western region develops at the slowest rate and is lower than the national average level.The development trend of the digital economy in China is slowing down from the eastern region to the western region.2.The overall circulation efficiency of agricultural products is under the increasing trend.Regionally,circulation efficiency of agricultural products is highest in the eastern region,followed by the central region,and lowest in the western region.3.The development of digital economy can promote the rapid development of the circulation efficiency of agricultural products.The degree of opening to the outside world and the quality of labor force can promote the circulation efficiency of agricultural products.Regionally,digital economy can promote the development of circulation efficiency of agricultural products in the east,middle and west regions.