| Along with the continuous changes in network technology,people’s consumption concept and living environment have changed significantly.The continuous improvement of people’s living standards has also inspired the rapid flourishing of the fresh food e-commerce industry.In 2016,the General Office of the State Council issued "Opinions on Promoting the Innovation and Transformation of Physical Retailing",which provided important policy support for the transformation and development of China’s traditional retail industry.At the end of 2019,under the influence of the sudden market outbreak of the new crown epidemic,fresh food e-commerce once again ushered in a new tide of development,in which The impact in turn led to the development of the traditional fresh food retail industry there is a lack of momentum,which is obvious.People have gradually become accustomed to the portability and speed of online shopping,and traditional retail businesses are slowly declining.Driven by this market,both e-commerce and traditional retailers are constantly trying to explore new retail channels,and retailing methods are developing in a way that combines online,offline and logistics,thus forming the concept of "new retail".As more and more traditional retailers are transforming to "new retail",there are also many new risks.Therefore,how to improve the control of financial risks under the new retail model is an urgent issue in the retail industry.In this paper,we choose to take Yonghui Supermarket as the research object and evaluate the financial risks of Yonghui Supermarket in the new retailing model by using the relevant theories,literature research method,case study method,quantitative and qualitative analysis method based on the current situation of domestic and foreign research.First,the basic profile of Yonghui Supermarket is briefly analyzed,and the reform history of its new business model,its management and operation status is elaborated,and then the indicator analysis method is selected to obtain the financial statement data of Yonghui Supermarket from 2014-2021 through its annual reports and other public information,and then the financial indicators of the four major capabilities of Yonghui Supermarket are screened at certain levels based on the financial performance indicator method,and on this basis Based on the calculation and evaluation,we finally analyzed and evaluated the financial risk and operating condition of Yonghui Supermarket based on the final evaluation results.In addition,Du Pont analysis is applied to make a comprehensive risk comparison analysis of the overall financial risk,so as to understand the financial situation of the enterprise more comprehensively,objectively and systematically;then,the target object is decomposed into factors using hierarchical analysis,and a multi-level analysis model is constructed to quantify and calculate the score of each influencing factor index.Then,the importance degree is used as the evaluation basis to select the index weights,and then multiply them with the scores to obtain the final evaluation results.Then,based on the hierarchical analysis method,the efficacy coefficient method was applied to quantify the above evaluation results to a certain extent,and the final evaluation results were obtained;finally,the financial risks of Yonghui Supermarket were analyzed based on the evaluation results,and the main problems and causes of the internal problems of Yonghui Supermarket were identified,and on this basis,control measures to prevent financial risks were proposed.The results show that the overall risk level of Yonghui Supermarket is in the mid-alert range,and the risks are mainly reflected in inventory turnover risk,earnings distribution risk and capital structure risk.Through a comprehensive analysis of the current development status of the enterprise and its internal management,it is found that the enterprise generates low inventory turnover,low return on investment,high current debt ratio,and serious lack of talents due to factors such as expanding inventory,too fast expansion,unreasonable financing methods,and low employee education;and proposes corresponding financial risk control measures to address the above causes. |
