Financial Risk Management And Control Of New Retail Enterprises

After decades of development,e-commerce companies have entered a mature period.Everyone has become accustomed to online shopping.As a result,traditional retail companies have been squeezed by e-commerce companies.Enterprises have been losing money for years and their survival has become increasingly difficult.Therefore,online and online This combination is the product of traditional retail enterprises in the context of the big age."New Retail" was welcomed by major e-commerce companies when it was first proposed.Because of the combination of online and offline,omni-channel supply can allow customers to shop anytime,anywhere,and experience in physical stores.You can receive the goods quickly,so that customers have a perfect shopping experience.However,because "new retail" has been around for a short time,and its financial risk research is still relatively small,this article has conducted research on "new retail" financial risk.This article takes Suning Tesco,a representative company of "new retail",as an example to analyze its financial risks.Firstly,the research background of the thesis,the theory needed and the research status at home and abroad are introduced.Secondly,through the collection of Suning's Tesco data,Suning's financing method was clarified and the risks in it were analyzed.Secondly,Gome Appliances,a similar appliance retail company of Suning,was selected to conduct a comparative analysis of the two companies' debt repayment ability,operating ability,profitability and development ability.The comparison of the two companies can more clearly show Suning's advantages and disadvantages.In the fourth chapter of the article,the author uses the efficiency coefficient method to establish a financial risk early-warning model,calculates the financial evaluation indicators of Suning 2015-2017,assignscorresponding weights,and derives the final risk coefficient value to the financial risk of Suning.did an evaluation.Finally,it proposes control measures for Suning's problems and financial risks.