| With the continuous updating,iteration and popularization of digital technology and the continuous development of society,the concept and mode of national consumption in China have also undergone earth-shaking changes.The retail industry,which is closely related to people’s lives,has entered a bottleneck period due to the untimely transformation of its business model and needs to be transformed.Ma Yun once predicted that the future retail industry will be a new business form with deep integration of offline,online and modern logistics.The concept of "new retail" has been put forward,and various traditional retail industries have begun to explore and transform to new business models in order to adapt to the new market environment.The process of transformation is often accompanied by the financial risks of enterprises caused by inadequate experience,improper disposal of investment funds in the process of scale expansion,technology development and platform creation,and unreasonable business decisions.Therefore,financial risk management is very important for enterprises developing towards the "new retail" model.Therefore,this paper selects the leading enterprise in the pan-house industry,Easyhome,which is also actively trying the "new retail" model,as the research object to study its financial risk management,with a view to providing reference expenditure for the traditional retail enterprises in transition.This paper uses case analysis and quantitative analysis methods to study the financial risk management of Easyhome in the new retail transformation.First of all,read the domestic and foreign literature related to new retail and financial risk management,have a deep understanding of the research on these two aspects so far,and form the overall framework of the research.Then,it describes the general situation of the company and its progress and achievements in the new retail transformation,and makes a horizontal and vertical analysis of the financial situation of the company in combination with the financial statement information and other data.In combination with the research results and the previous research,we further identify the risks in all aspects of Easyhome.Through the research,we found that the problems in the transformation mainly focus on financing,operation and some other risks.Then,based on the above content,combined with the entropy method and the efficiency coefficient method,make a quantitative evaluation of the financial risk of the Easyhome.Finally,some suggestions and countermeasures are given for the financial risk management problems encountered in the new retail transformation of Easyhome found in the research,and the deficiencies of this article and the research prospects are pointed out at the end of the article.The innovation of this paper lies in that it is not only the analysis and summary of financial risk management for enterprises based on financial data,but also the integration of the relevant background of enterprises’ changes in the "new retail" model and their corresponding financial risks,and then the combination of quantitative analysis to make a comprehensive evaluation of the financial risk management situation in the transformation of the business model of Easyhome. |
