The Research On Financial Business Development Strategy Of Commercial Bank A Under New Asset Management Regulations

After more than ten years of rapid development,the financial management business of commercial banks in China has continuously increased its contribution to the domestic banking business and has now become one of the important intermediate business incomes of commercial banks.However,there are also inevitably a variety of chaos and risks.In response,the regulatory authorities issued new asset management regulations and supporting new financial management regulations to actively guide the business transformation of commercial banks.This paper takes A Bank as the research object,and analyzes the impact of the new asset management regulations on the development of commercial banks and explore its development strategies.First of all,this paper analyzes the development history and current situation of A Bank’s financial management business,pointing out that the development has gone through four stages: embryonic stage,initial stage,expansion stage and supervision strengthening stage.And,the paper uses the collected financial product information data issued by A Bank during 2004-2020 to analyze the current situation of financial management business of A Bank from different dimensions,such as the number of financial products issued,the object of financial products issued,the income of financial products,the term structure of financial products,the currency structure of financial products,and the operation mode of financial products.Secondly,this paper mainly analyzes the impact of the new asset management regulations on A Bank’s financial management business.This paper finds after the new asset management regulations,A Bank’s financial management business was affected by a series of factors: In terms of product development,the market size of the product is on the decline,the non-breakeven floating income financial products become dominant,the proportion of financial product business income is reduced,and the proportion of open net value financial products is gradually increasing,but the net value transformation has not been fully realized;In terms of risk management,the risk index has been curbed to some extent,but the comprehensive risk control system and risk management platform have not been fully established;In terms of asset allocation,the investment scale of non-standard assets has decreased but still needs to be further reduced,the average expected yield of wealth management products has decreased,and the investment attraction has weakened;In terms of marketing,the quality and ability of sales personnel and the construction of marketing channels still need to be improved.Based on this,this paper mainly analyzes the development strategy of A Bank under the influence of the new asset management regulations,and points out that A Bank should adhere to the core requirements of the new asset management regulations and the new financial management regulations,adhere to the essence of financial management business financing for customers,adhere to the principle of financial services for the real economy,and propose development strategies from different aspects such as product design,risk management,asset allocation,marketing,etc.Finally,this paper puts forward some suggestions to ensure the smooth development of the financing business development strategy of A Bank from the aspects of technology and talents.This study has certain practical and theoretical significance for the transformation of A Bank under the new regulatory background,and also has reference significance for other commercial banks.