A Study Of Marketing Strategies Of Aramid Paper Products In Special Paper Company M

Insulation materials are important safety protection materials in motor,transformer,rail transit,aerospace,new energy vehicles and other industries.The technical level of insulating materials affects and determines the operation stability and safety of these electrical equipment.As the first high-tech enterprise in China to break the monopoly of aramid insulating paper of Du Pont Company,M Special Paper Co.,Ltd.is facing huge market competition pressure while snatching market share with Du Pont Company and resisting low price competition of market latecomers.Therefore,it is particularly important to formulate and implement effective marketing strategies to improve the market competitiveness of M Special Paper Co.,Ltd.This paper analyzes the main marketing problems faced by M Special Paper Co.,Ltd.,and points out that as an innovative enterprise,it is imperative to formulate effective marketing strategies.Under such background environment,analysis methods like PEST and SWOT analysis method are utilized to fully and effectively analyze the opportunities,threats,strengths and weaknesses that M Special Paper Co.,Ltd.faces,which could provided the company with powerful argument support for formulating the effective marketing strategies.Meanwhile,in order to make effective marketing strategy,this paper introduces the classical STP marketing strategy theory,4P marketing strategy theory and relationship marketing theory,which provides a powerful theoretical basis.After completing the analysis and selection of STP marketing strategy,this paper formulates reasonable and effective product strategy,price strategy,channel distribution strategy,promotion strategy and relationship marketing strategy according to the actual market situation.Finally,in order to ensure the implementation and effective implementation of relevant marketing strategies,this paper makes a brief analysis and summary from the aspects of strengthening the company’s internal organization and system construction,human resources construction,channel construction and other guarantee mechanisms...