Analysis Of Hangzhou FH Paper Co.,LTD Development Strategy

Paper industry is an important basic industry which is closely related to the development of national economy and social undertaking.Paper industry has the remarkable characteristics of capital and technology intensive,obvious scale effect.The industrial connection is strong,the market capacity is big.Paper industry is important power which pulling the forestry,agriculture,printing,packaging,machinery manufacturing industry development.And paper industry has become the new growth point of national economy development in our country.FH paper co.,LTD.,Hangzhou Fuyang paper has through transformation and upgrade of papermaking enterprises.It is surviving for 10 years,although after expanding the asset purchases restructuring,mainly from the whiteboard paper production line to give priority to the production line of the transformation of corrugated paper,but is still faced with many problems:where is the business opportunities in the future,what is the enterprise own development advantages and restricting factors,what will become of the future of the enterprise,how should set the strategic goal of enterprise development,enterprise business development in the future,what's the point,function how to ensure enterprise strategy implementation.This paper firstly gives an overview of the theory of strategic management,then mainly uses the "PEST" method to analyze the internal and external environment of FH paper industry.For external environment,the author mainly by the macro environment,industry competition situation and the strategic groups within the system analysis,and economic characteristics of clear paper through the analysis of the industrial chain,and then from the product structure,organization structure,human resources,the resources and capabilities of the company's internal situation diagnosis,according to the company's mission and vision,the combination of FH paper SWOT matrix and the analysis of the development strategy of FH optional multiple made of the forecast of the development trend of the industry,finally put forward the suitable for FH paper industry development strategy,in order to make clear development direction and the direction of the allocation of resources,so as to form prompted FH paper onto the road of healthy and sustainable development.Finally,this paper attempts to formulate measures to ensure the implementation of the strategy.