Study On The Transformation And Development Strategy Of Henicao Village On Xiazhi Island Of Zhoushan Based On Tourist Experience Analysis

Since the 19 th National Congress of the Communist Party of China(CPC),the country has prioritized agriculture,rural areas and farmers,and rural revitalization is imperative.As a key part of the village,the results of the revitalization of fishing villages directly affect the overall pace of national rural revitalization.With the decline of coastal ecological environment quality in recent years,traditional fishing villages’ income through the development of fishery has declined significantly,and the transformation of fishing villages is imminent.As the fourth largest island in China,Zhoushan is home to countless small islands and fishing villages.With the promotion of Zhoushan’s "Hello Island" island co-prosperity action,how to make many traditional "fishing villages" transform successfully is the key to whether Zhoushan can create a beautiful and desirable island with beautiful ecology.Therefore,it is particularly important to create a template for the transformation and development of fishing villages.Taking the traditional "fishing village" Henicao Village of Zhoushan City as an example,this paper uses questionnaire survey and statistical analysis method to investigate the local tourists,review the historical documents,understand the historical development process of Henicao village,and summarize the development conditions and current development status of Henicao village in all aspects.It is found that there are some problems in traffic conditions,drinking and living facilities,experience activities,theme characteristics and personnel quality in Henicao village,which is far from far from the high quality “experience tourism” pursued by current people.Angle then "by" tourist experience,using multiple regression model on the tourist experience of zhoushan’s shrimp island mud in Henicao village sceneries satisfaction situation,summed up the current village transformation from visitors experience the Angle the mud tank problems,refine how "fishing fishing" from the traditional to the modern "experience fishing village" transformation of the measures and methods.The main conclusions of this paper are as follows:(1)Through regression analysis,it is found that feeling experience,emotion experience,thinking experience,action experience and association experience have positive effects on the experience satisfaction of tourists in Henicao Village,Xiazhi Island,Zhoushan City;(2)Proposed to improve the infrastructure construction,effectively enhance the sensory experience;Create tourism experience products with "seafood" to effectively improve behavioral experience;Differentiation and integration to build fishing island IP,effectively improve thinking experience;"Training + system + example" to create quality services,effectively improve emotional experience;The strategy of coordinating the integrated development of culture and industry and effectively improving related experience provides new ideas for the transformation and development of fishing villages in island areas and transformation countermeasures for similar island fishing villages.