Research On Influencing Factors Of Tourist Satisfaction In Zhangguying Village From The Perspective Of Nostalgic Tourism

In terms of tourist satisfaction in ancient villages,most researchers have paid attention to factors related to tourism objects,such as accommodation,transportation and reception services,while few researchers have studied the influence of nostalgic experience of tourists on tourist satisfaction in ancient villages from the perspective of tourism subjects.In view of this,on the basis of literature reading and summarizing previous experience,this study focuses on the influence mechanism of "nostalgia" on the tourist satisfaction of ancient villages and the driving factors of "nostalgia" based on the current social concerns about the tourism development of ancient villages.With the help of AMOS24.0 software,the conceptual model of authenticity perception,nostalgia experience and satisfaction of ancient villages was constructed to explore the mechanism of interaction between authenticity perception,nostalgia experience and satisfaction,and an empirical test was conducted in Zhangguying Village of Yueyang City.The main conclusions are as follows:(1)Through exploratory factor analysis to determine the structure and indicators of authenticity of perception,nostalgic experience,satisfaction,and finally to extract seven common factor,including the objective authenticity,constructive authenticity,postmodernism authenticity and existential authenticity,personal nostalgia,historical nostalgic,satisfaction contains 29 measures of measurement,and the confirmatory factor analysis was carried out,It has passed the reliability and validity test.(2)Objectivism authenticity has the greatest influence on tourist satisfaction,while historical nostalgia experience has the greatest influence on tourist satisfaction.Tourists’ recognition of the four dimensions of authenticity perception from high to low is objectivism authenticity,postmodernism authenticity,existentialism authenticity,constructivism authenticity;The degree of historical nostalgia is higher than personal nostalgia;Tourists are generally satisfied with the tourism of Zhangguying Village,but they can not meet their psychological expectations.(3)There are no significant differences in gender,education background,occupation and monthly income,except that there are significant differences in tourists’ age in authenticity perception,nostalgia experience and satisfaction.(4)Objectivism authenticity,constructivism authenticity,postmodernism authenticity,existentialism authenticity,,personal nostalgia and historical nostalgia experience all directly affect tourist satisfaction;Nostalgia mediates the relationship between authenticity perception and satisfaction.In view of the above conclusions,the following suggestions are put forward:establish the central position of objectivism and improve the core competitiveness of ancient villages;Give full play to the positive role of constructivism authenticity to enhance personal nostalgia experience.