The Investigation Of "Fishing Fun" Folklore Tourism To Nanhongnan Village Of Rushan Country In Shandong Province

Based on thinking of "fishing fun" folklore tourism development and its social impact on villages, this article is about the corresponding investigation for four villages such as Nanhongnan Village of Haiyangsuo Town to Rushan County in Shandong Province with the field survey method. The concrete content is about the research and analysis for the comparison between the main survey spot which is Nanhongnan village of Haiyangsuo town and the field survey reference points which are Dataojia of Baishatan, Nantangjia of Rushankou, Jiangjiazhuang of Haiyangsuo.This paper focus on the role plays that in the initiate process of "fishing fun" folklore tourism, such as "tost families","the travel company of haixia", village committee and government and so on, the culture change that in the fishermen folklore culture performance process and the seeking of the various "game" stakeholders for the maximization of interests, analyzes relevant issues that present in the process of "fishing fun" folklore tourism development of Nanhongnan Village, and attempts to find a feasible solution.This paper is divided into five parts:The first part is an introduction, account for the background, significance of this thesis topic, the research status at home and abroad, the main research methods and field point selection, laying the groundwork for the expansion below.The second part outlines the villages background of Nanhongnan, focuses on the inheritance characteristics of the field points fishermen folklore tourism, the formation reason fo "fishing fun" folklore tourism villages and so on.The third part focuses on the "fishing fun" folklore tourism development situation of Nanhongnan, by means of comparing with the other three field reference points, analyzes the folklore tourism development advantages of case point; and then, discusses the social cultural effect of "fishing fun" folklore tourism on the case point and the fishermen folklore culture change of the village.The fourth part summarize and analyze the problems in the third part. Mainly in the following aspects:the role definition of the various stakeholders and the "game" process, the village folk tourism environment problems as well as "fishing fun" folklore tourism impact on the economic development of the village.The fifth part, on the basis of summarizing and analyzing the foregoing, presents two "feasibilities" that based on Nanhongnan "fishing fun" folklore tourism development in view of the specific practice and investigation. One is from the organizational structure to explore the "feasibility" of from "the company (profit-making organizations)+mariculturist" community participation to "fishing fun cooperative associations (non-profit organizations)+mariculturist" community-driven business model implement; the other is from the current pattern of tourism planning to explore the "feasibility" of "fishing fun" folklore tourism villages planning scheme.Based on the discussion of related issues, the following conclusions:the development status and problems of a "fishing fun" folklore tourism village is not its own reason only, which includes constraints and effect from the intrinsic and extrinsic factors. In the process of folklore tourism development, involving the impact on fishermen folk culture and the "game" process of multi-stakeholders, including the villagers, tourists, village committee, tourism companies, governments and the others, it causes the folklore culture change of village community. How to maximize the benefit of "win-win" of the situation, is a question worth exploring.