Study On Competitive Strategy Of YG Electronics

In recent years,with the continuous promotion of global energy-saving and emission reduction measures and the rapid growth of intelligent product demand,LED industry has entered the fast lane of development because it can provide people with a variety of green energy light.The LED industry is divided into upper,middle and downstream,which in turn includes chip manufacturing,LED semiconductor packaging and product application.From upstream to downstream,the technological threshold is gradually lowered,and the competitive pressure is increased.Chinese LED industry started late,and the industry,is mainly concentrated in LED midstream packaging industry.YG Electronics as one of the earliest LED companies in China,with its solid technology accumulation,stable quality assurance,good brand marketing and other advantages,the company’s market share h,as been among the top in the world for many years.YG Electronics is the benchmark of LED manufacturing enterprises in China.Its products keep up with market demand and focus on brand positioning and continuous innovation.In the early stage,Taiwan became the world’s semiconductor factory and gained the dividend of rapid development.With this advantage,the company built the comprehensive management competitiveness from research and development,manufacturing and brand marketing.Under the trend of rapid development of globalization,YG Electronics has rapidly developed into an international LED packaging and application company.The company’s turnover has ranked the first in China and among the top in the world for years.In 1996,YG Electronics successfully went public.This thesis takes YG Electronics as the research object,based on previous scholars’research results on the LED packaging industry and YG Electronics,uses PEST analysis,five forces model analysis,SWOT analysis,peer competitor comparative analysis and other tools to explore the internal and external environment of YG Electronics and its own advantages and disadvantages.This thesis finally confirms that the basic competitive strategy of YG Electronics is the differentiation strategy,and designs the main strategic practice plan and the guarantee strategic plan.The main strategic plans include strengthening research and development capability,strengthening marketing channel management,improving brand premium capability,improving operation capability,etc.The supporting guarantee strategy focuses on optimizing supply chain management,strengthening human resources construction,optimizing system management process,and improving information construction,etc.