Research On Competitive Strategy For Jing BaiZe Electronics Limited Company

With the continuous progress and development of society,the overall scale and technical development achievement of our electronic information technology industry advance rapidly.In recent years,due to the technological revolution of the electronic information industry,the demand for the scale of global hardware electronic products brought by the mobile Internet is also on the rise.The global electronic information technology products maintain a rapid growth rate.From 2015 to 2020,the global electronic circuit market has a compound growth rate of 4.9%,and the global electronic circuit market size has reached 73.1 billion US dollars.In 2021,the output value of Chinese mainland accounts for 54.64% of the world,and this trend is still growing.With the release of a series of government guarantee policies,the electronic information industry will have a broader space in the future.Jingbaise Electronics Co.,Ltd.is a well-known enterprise in the field of electronic circuit subdivision under electronic information technology.Jingbaise Electronics Co.,Ltd.has been working in the field of electronic circuits for more than 20 years,and its market share in the subdivision field ranks the top three in China.However,with the transformation and upgrading of electronic information technology in the industry,the constant update of new technology,the pressure of market competition and the constant change of the international environment,the actual difficulties and pressures are also increasing,Jingbaize Electronics Co.,Ltd.has gradually appeared the lack of development power,low operating efficiency,insufficient cost competitiveness and many other problems.These problems also lead to Jingbaise Electronics company in the future sustainable development of the pace of slow down.Jingbaize Electronics Co.,Ltd.should seize the opportunity,constantly improve the core competence and characteristics,strengthen the innovation ability,in order to cope with the complex and changing market environment today,to achieve future success.Under the development trend of electronic information industry,Jingbaize Electronics Co.,Ltd.uses the knowledge theory of enterprise strategic management to deeply discuss its international competition strategy,in order to promote the company’s continuous growth.Through in-depth analysis of Jingbaize Electronics Co.,LTD.’s actual and operational status and potential major problems,closely combined with the current domestic and foreign environment,SWOT analysis tool is used to analyze the advantages and disadvantages of the enterprise,as well as the opportunities and threats faced by the enterprise,so as to provide clear development goals and competitive strategies for the future development of the enterprise.And effectively grasp the opportunities and challenges ahead.Clearly put forward the product differentiation competitive strategy,better actively develop the growth period and value product differentiation competitive ability.The strategy of technology innovation and service improvement is more clear,technology and achievement innovation is the focus of future development,focus on market segments,clear service customer battlefield,consolidate market position,at the same time internally put forward digital promotion to support strategic development,use digital means to improve the overall operating efficiency.Adopt comprehensive strategies and measures,establish perfect management mechanism,strong operation support and excellent corporate culture,so as to continuously enhance the core competitiveness of the enterprise,expand business areas,and ultimately achieve higher economic benefits and greater market share.