Research On The Financing Strategy Of XX Maternal And Infant Company

The maternal and infant market mainly serves the clothing,food,housing,transportation,service,entertainment and other needs of pregnant women and infants and children aged 0-14.According to the end users and product forms,it can be divided into four categories:pregnant women’s products,infant and child products,pregnant women’s services,and infant and child services.In recent years,Chinese maternal and infant market has been expanding due to changes in the birth rate,the upgrading of consumption level and the rise of mobile Internet.According to statistical data,the size of China’s maternal and infant market is expected to reach 3 trillion in 2019 and 5 trillion in 2023.It is expected to maintain a compound growth rate of 10%in the future,with considerable growth in the medium and long term.With the continuous growth of the domestic economy,the voice and wallet share of the mother and baby groups continue to rise.In the future,consumption upgrading will become the core driving force of the industry,and the mother and baby market will continue to maintain a high-speed growth trend.This paper selects XX Maternal and Infant Company,a leading enterprise in the domestic maternal and infant retail industry,as the case study object.Founded in 2009,XX Maternal and Infant Company is mainly engaged in the retail and value-added services of maternal and infant products.It is a data-driven,innovative new family omni-channel service provider based on customer relationship management.Benefiting from its business philosophy and the rich experience of its management team,the company obtained four rounds of financing from 2010 to 2016,achieved scale expansion and rapid development,and has now become the leading enterprise in the domestic maternal and infant retail industry.During the 13 years of development,its financing strategy plays a crucial role.From the perspective of strategic management,this paper analyzes the overall strategic planning of XX Maternal and Infant Company,and further extends to the financing strategy.The current development stage of XX Maternal and Infant Company is defined as the expansion period of scale through the life cycle method.In the case analysis,combining its development process,considering the internal and external financing environment of the enterprise,combining the overall strategy and financing path of the enterprise,from timely financing,financing cost,financing risk,financing structure.The current financing strategy of XX Maternal and Infant Company is analyzed with quantitative and qualitative indicators from six aspects,including shareholder control and high-quality resource collection.Find out the experience and problems that can be used for reference in the financing strategy of the enterprise,and put forward specific financing strategy optimization countermeasures for the problems found.According to the case study,the conclusions and enlightenment are drawn,including improving the operation quality to promote endogenous financing,expanding diversified financing channels,and establishing and improving the risk management mechanism of financing strategy.