Research On The Evaluation Of PROYA's Financial Strategy Based On The Perspective Of Financial Strategy Matri

China’s cosmetics market is booming,the daily chemical industry is one of the fastest growing industries in China in recent years.China’s skin care market is relatively fragmented,mainly foreign brands.The domestic cosmetics industry is still in the growth stage of coexistence of risks and opportunities.It is of great practical significance to analyze the financial strategy matrix and financial strategy together,diagnose the financial situation of the enterprise in an all-round way,improve the financial strategic management plan of the enterprise in all aspects,promote the sustainable development concept of the enterprise,improve the market share,and surpass foreign enterprises.Therefore,in this paper,the financial strategy drainage matrix entity model is used to evaluate and analyze the value creation ability,cash profitability,and shortage of Prova.The paper systematically introduces the relevant concepts and theories through the comprehensive carding of the relevant domestic and foreign papers on financial strategy and financial strategy matrix,and adopt literature analysis,case study,and mathematical analysis methods to briefly explain the basic situation of Prova,analyze its environment,and analyze the current situation of financial strategy,and conclude that Prova’s current financial situation presents low debt,low income With the characteristics of high distribution,it is found that this defensive strategy cannot meet the company’s external expansion needs,and its financial strategy must be improved.Thirdly,construct the financial strategy matrix of Prova in recent five years,define the quadrant where Prova is located and analyze it,and also compare the results with the situation of similar product companies.Finally,through the analysis of various financial indicators of the financial strategy matrix and their impact on its overall financial strategy,we can provide more targeted countermeasures.Prova has been experiencing a period of cash shortages and value creation.Based on the interpretation of the four dimensions of financial strategy,we can draw the following conclusions: in the aspect of investment strategy,the company’s return on investment is low,and the emphasis on investment risk management is slightly lacking,so we need to increase R&D investment and strengthen investment risk management;In terms of financing strategy,the company’s financing mode is single,mainly debt financing,and the enterprise’s financing structure is unbalanced,so the company’s capital structure can be optimized through diversified financing channels;At the level of dividend payment rate countermeasures,since the company has adopted the main income distribution method of cash dividends since the five-year period,the undistributed profits have not been fully utilized.Therefore,enterprises should reduce the distribution amount of cash dividends as much as possible,and adopt the policy of combining stock dividends and cash dividends to implement benefit sharing;In terms of working capital management,the company’s inventory turnover rate is relatively low due to a lack of liquidity and a backlog of merchandise inventory.The Company needs to speed up inventory turnover,increase working capital and reduce expenses.This article combines theory with practice and utilizes the construction of Prova’s financial strategy matrix to provide a certain theoretical support and its Prova Financial Strategic Management Method Application Evaluation and Analysis Method Manual,and also expects to play a certain reference role for peer enterprises to apply the evaluation method and prepare financial management strategies.