Research On Competitive Strategy Of X Company’s Intelligent Transportation Business

With the continuous development of society,the number of traffic infrastructure investment and construction is increasing,and the traffic congestion and traffic safety problems become increasingly serious;With the improvement of living standards of residents,people’s disposable income has increased,and people’s demand for comfortable and safe travel has become increasingly prominent.With the release of various national policies on"transportation power" and"digital transportation",the intelligent transportation industry has ushered in rapid development,which has solved the severe traffic problems to some extent.Due to its vast development space and excellent development opportunities,the intelligent transportation industry has attracted a large number of transportation enterprises and Internet enterprises to participate in the fierce competition.At present,many well-known enterprises,such as Internet enterprises,large traditional state-owned enterprises,and emerging technology companies,are actively involved in the field of intelligent transportation,and participate from multiple perspectives,such as driverless,vehicle-road collaboration,intelligent charging,intelligent high-speed,and intelligent control platform.At the same time,the market demand continues to grow and change with the development of society and technology.In the future,the requirements for enterprises and their products to be intelligent and landing are also increasingly high.The company studied in this paper is a state-owned information-based intelligent transportation enterprise in the province,focusing on the construction of intelligent transportation and the development of intelligent information industry.The company studied in this article is a state-owned information and intelligent transportation enterprise within the province,focusing on the construction of intelligent transportation and the development of intelligent information industry.It integrates technology and transportation infrastructure,leading the layout of emerging industries,and perfectly implementing national industry related policies.This paper analyzes the current development situation of the company from the external environment and internal environment.Through PEST analysis model,it analyzes the macroeconomic environment from the political、economic、social and technical environment,and believes that the current environment is very conducive to the development of the intelligent transportation industry.Through the analysis of the five-force model of the industry environment,we have a better understanding of the intensity of the current industry competition.Through the above analysis and summary,we can draw the current development opportunities and threats.Through the establishment of EFE matrix,we can draw the conclusion that the company’s current situation can respond to external opportunities and threats,and can take advantage of favorable opportunities and avoid adverse threats in appropriate ways.In terms of internal environment,qualification analysis is carried out in terms of organizational resources,financial resources,human resources,qualification resources,etc.,competence analysis is carried out in terms of market expansion ability,industry cognition and understanding ability,technology and R&D ability,and value chain analysis is carried out in terms of customer demand analysis,product design and development,market sales,human resources management,etc.,and the company’s advantages and disadvantages in business development are summarized,Establish IFE matrix and draw a conclusion that we should give full play to our advantages and avoid our weaknesses in the competition.Through the IFE matrix and EFE matrix,and on the basis of SWOT analysis,QSPM matrix to analyze the feasibility of the implementation of the three basic competitive strategies,through comparative analysis,the selection of the coking competitive strategy suitable for the company’s development,the formulation of specific strategic implementation measures,and put forward safeguard measures to ensure that the company is in an advantageous position in the competition of market,and ensure the high-quality development of the company.This article has certain reference value for both traditional transportation enterprises and Internet enterprises involved in the transportation industry.