Research On The Development Strategy Of K Transportation Technology Company

With the vigorous development of high and new technologies such as cloud computing,big data,artificial intelligence and mobile Internet technology,scientific and technological innovation has promoted the development and progress of various fields.The emergence of cutting-edge technologies is making profound changes in the transportation field,so intelligent transportation has entered a new fast lane of development.At present,the world is in a situation of great change that has not happened in a hundred years.Under the influence of the epidemic in recent years,all walks of life have been greatly impacted.This paper starts from the development status of the intelligent transportation industry,combines the current development of K Transportation Technology Company(hereinafter referred to as K Transportation Technology Company),and applies relevant theoretical knowledge to research and analyze,to formulate a reasonable development strategy that conforms to the actual situation of K Transportation Technology Company.This paper focuses on the development strategy of K Technology Company.As a wholly-owned subsidiary of the local transportation leading industry,K Technology Co.,Ltd.,with a good basic platform,has also been trying to find new development methods in recent years,break through the current development bottleneck,and achieve healthy and steady development in the general environment of adapting to the normalization of epidemic situations.This paper analyzes the internal and external opportunities and threats faced by K Technology Company in the development process by applying the relevant theoretical knowledge of development strategy,research methods such as literature research,survey,and strategic analysis tools such as internal environmental factor evaluation matrix(IFE),external environmental factor evaluation matrix(EFE),and then selects the strategic type suitable for K Technology Company’s development through SWOT matrix And QSPM matrix analysis Improve product management,pay attention to human resource guarantee,strengthen corporate culture construction,improve refined management,and effectively guarantee the implementation of the strategy.On the one hand,this paper will help K Technology Company to further clarify its development goals,provide some valuable ideas and suggestions,and choose a relatively scientific and reasonable development strategy.On the other hand,it can also provide reference for similar enterprises in the same industry.