Research On The Strategic Transformation Performance Of Sf Holding Based On Balanced Scorecard

The development of the modern service industry has a huge impact on the improvement of the national economic level,and the growing express logistics industry in the modern service industry has an important role to play in serving people’s livelihood and improving their livelihood with prominent effects.In recent years,national policy documents to promote the standardised,sustainable and transformative development of express logistics enterprises have been issued frequently.Influenced by the digital economy and the popularity of information technology,etc.,the implementation of strategic transformation initiatives by enterprises to adapt to changes in the macro environment has become a major hit,and the 2021 Outline of the 14 th Five-Year Plan for National Economic and Social Development and the 2035 Visionary Goals even points out that it is important to accelerate the development of modern logistics and other Services industry,build a modern logistics system,and promote China’s express logistics industry into a new period of transformation and upgrading.In the face of the gradual release of policy dividends and the continuous upgrading of customer consumption,SF Holdings has continued to carry out multiple strategic transformation initiatives and is a pioneer in strategic transformation in the industry,playing a leading role in various aspects of the industry.Therefore,this paper selects SF Holdings as the case study object,combines the macro environment analysis of the industry it is in to derive the motivation and path of its strategic transformation;makes preparations for the performance model based on the perspective of the balanced scorecard,determines the subdivided indicators of the five dimensions of the balanced scorecard,analyses the performance of its ongoing strategic transformation process according to the indicators of each dimension and evaluates the results,finally summarises the transformation process The study concluded by summarising the possible shortcomings of the transformation process and making recommendations to facilitate its future development and the strategic transformation of other companies in the same industry.The results of the study indicate that the strategic transformation measures taken by SF Holdings are mainly the result of a combination of external competitive pressures on the enterprise,its own operating cost burden and the slow release of capacity invested in the transformation.Looking at the strategic objectives of the enterprise by year,it can be seen that SF Holdings is undergoing continuous diversification,digital intelligence and green transformation.In terms of the effect of the transformation,the simultaneous efforts of multiple transformations have resulted in less than satisfactory results in the short term,but as the strategic transformation process of SF Holdings continues to advance and the invested capacity is gradually released,the strategic transformation process of SF Holdings will have a positive impact on enhancing its financial capability,maintaining stable customer relationships,optimising internal control,releasing endogenous power and building a "socially-oriented" corporate image.The transformation process will have a positive impact on enhancing its financial capability,maintaining stable customer relationships,optimising internal control,releasing internal dynamics and building a "social" image.From a long-term development perspective,the transformation path that SF Holdings continues to adhere to is a successful one,exchanging a phase of lower performance for long-term competitive advantages,with greater scope for future growth in corporate performance.At the same time,the continued implementation of the strategic transformation of SF Holdings can also provide experience support and guidance for the strategic transformation of other enterprises in the same industry,to promote their strengths and weaknesses to improve performance,in order to achieve the overall transformation of the industry to improve quality and promote the healthy and sustainable development of the express logistics industry.