Research On Durables Government Subsidy Strategy In The Context Of Consumer Low-carbon Preference

As global warming and various environmental pollution problems become more prominent,people gradually realize the importance of environmental protection for the future development of the world.At the same time,governments have introduced increasingly stringent environmental regulation systems to force traditional manufacturing to transform.In April 2020,the National People’s Congress(NPC)revised the Law of the People’s Republic of China on the Prevention and Control of Environmental Pollution by Solid Waste,emphasizing that China should follow the path of green and low-carbon economic development.In September 2020,Xi Jinping proposed China’s "dual carbon target" at the 75 th Session of the United Nations General Assembly.In this context,considering the durable goods consumption occupies a high proportion in national economy,coupled with the need of enterprise low carbon transformation,durable goods in what way of low carbon subsidies so the government intervene in the market,and to help the enterprise to alleviate the confusion in the process of low carbon transformation,was the government when making low carbon subsidies are faced with the problem.In order to solve this problem,this paper integrates industrial organization theory,consumer behavior theory and low-carbon economy theory,and uses game theory,dynamic economic modeling,numerical simulation and other research methods.First of all,by sorting out relevant research at home and abroad,mining the shortcomings of existing research,analyzing the connotation of consumers’ low-carbon preference,discussing the characteristics and trends of durable goods consumption,studying the impact of government low-carbon subsidies on durable goods consumption,and defining the objects and timing of government low-carbon subsidies.On this basis,respectively based on low carbon consumer preferences for durable goods of deconstruction for the process of production and marketing enterprises,using the method of mathematical modeling related characterization model parameters and to establish the government low carbon subsidies policy model,by using the model,the properties parameter analysis,equilibrium analysis and other research steps,discusses the relatively optimal way of subsidies,subsidies,subsidies and other issues.Finally,according to the research results,management countermeasures and suggestions are put forward from four perspectives: how to increase publicity of low-carbon knowledge,cultivate awareness of lowcarbon consumption,cultivate low-carbon innovation momentum and improve low-carbon system.The results show that:(1)in the production stage of durable goods,first,when the government adopts low-carbon input subsidies,the effect direction of consumers’ low-carbon preference on the price of low-carbon products is limited by the production mode of low-carbon transition enterprises;Second,low-carbon input subsidies are more suitable for the situation where low-carbon technology is difficult,and the difficulty of low-carbon technology is not the basis for the choice of production mode of low-carbon transformation enterprises;Third,when the difficulty of low-carbon technology is relatively low,the subsidies for low-carbon products are more conducive to the low-carbon transformation of durable goods enterprises,and the continuous improvement of consumers’ low-carbon preference will provide an opportunity for the government to withdraw from the low-carbon product market.(2)In the durable-goods sales stage,first,when low-carbon preference is relatively low,the greater the difference between different preferences,the more significant the incentive effect of government low-carbon subsidies;Second,when the low carbon preference is lower than the price preference and meets a certain threshold,the low carbon preference is positively correlated with the price of low carbon products,and the smaller the difference between different preferences is,the lower the amount of low carbon subsidies is,and the more durable goods enterprises tend to produce low carbon products.Third,when the preference for low-carbon is relatively high,if the difference between preferences is large,the government will choose to withdraw from the low-carbon product market;otherwise,the government should increase the amount of low-carbon subsidies again.