Research On Supply Chain Of Fresh Food O2O Business Considering Consumer's Preference Of Low Carbon With Disturbance

In recent years,the climate problem has become a center of attention of governments,enterprises and consumers.Low-carbon economy has become the trend of the times.Governments have introduced carbon tax and other low-carbon related policies,all walks of life have been involved in the green upgrade,low-carbon life,low carbon consumption in the government's advocacy gradually infiltrated in people's daily lives.Faced with the new policy environment and market demand,supply chain and its members need to adjust their management methods in time to keep up with the pace of the times.In addition to low carbon economy,"Internet plus" is another big trend in economic development.Because of its characteristics of fresh products has always been difficult business in recent years,the new O2 O model such as bamboo shoots after a spring rain,brings new hope for fresh enterprises to achieve the "Internet plus".Low carbon economy,fresh electricity supplier,O2 O supply chain three are hot research areas in recent years,but there are few studies combining the three together.The main content of this paper is divided into the following parts:(1)firstly,this theisis analyzes the realistic background and domestic and international research status of low carbon fresh O2 O supply chain,and points out that it is of great significance to study the fresh O2 O supply chain considering consumer's low carbon preference and its perturbation;(2)Considering consumer's low carbon preference and its disturbance,the optimization strategy of supply chain consisting of two suppliers and one O2 O platform is studied.The construction of supply chain profit model,solving the steady state optimal decision and profit in the supply chain,analysis of consumer preferences of low carbon and the effect of disturbance on the optimal strategy and profit,inventory decision analysis O2 O platform self fresh shop;(3)Considering consumer's low carbon preference and its perturbation,the O2 O platform is only used as a platform for the operation of fresh O2 O supply chain composed of a merchant and O2 O platform,which is used by other fresh merchants.Decision variables for O2 O platform to fresh businesses charge platform fees,fresh business to consumer retail prices.The profit model under stationary state and perturbation state is constructed to solve the optimal value,and the influence of consumer low carbon preference disturbance on decision variables is discussed by numerical analysis;(4)Considering the consumer's low carbon preference and its disturbance,we study theoperation decision of fresh O2 O supply chain consisting of the fresh supplier and the O2 O platform which is only the platform without self-entity store.The decision variables are the retail price,wholesale price and the purchasing quantity of the fresh food.The profit function is constructed under stationary state and perturbed state,and the optimal solution of two cases is obtained;(5)Analysis the differences of the three fresh O2 O supply chain model,provide recommendations for managers.