Research On The Development Strategy For Changchun Rudder Investment Group

The period of the "14th five year plan" is a key period for China to move forward from building a well-off society in an all-round way to basically realizing socialist modernization,a period of historical intersection of the "two centenary" goals,an important period of opportunity for comprehensively opening up a new journey of building a powerful socialist country,and a key year for deepening the reform of state-owned enterprises.Entering 2021,under the downward pressure of economic growth,the impact of global epidemic situation will be superimposed,and the development situation at home and abroad will become more and more complicated.It is expected that the macro environment of China’s foreign countries during the "14th five year plan" period will not be optimistic,which will bring a lot of pressure to the operation of enterprises.At this key point in history,state-owned enterprises should be prepared for danger in times of safety,and resolutely implement the main keynote of "high-quality development,building a world-class enterprise" in the reform of state-owned enterprises,and the four reform directions of "improving governance,strengthening incentives,highlighting the main business and improving efficiency",so as to play the strategic guiding role of development planning.Changchun Runde Investment Group Co.,Ltd.(hereinafter referred to as "Runde group")as a representative state-owned enterprise of Changchun City investment company,is an important platform for local government to build and operate the city,and plays an indispensable role in the local infrastructure construction and important areas of people’s livelihood.In the process of transformation and development,there are some problems,such as weak development motivation,lack of funds,diversification of business areas and historical problems.How to integrate these business sectors more effectively,transform and upgrade state-owned resources,enhance competitiveness,and jointly form benefits.The development of marketization,substantialization and standardization has become a problem that Runde group needs to solve.This paper takes Runde group as the research object to study the development strategy of state-owned urban investment enterprises.First of all,this paper expounds the research background,research methods and research methods at home and abroad.Through investigation,this paper introduces the basic situation,operation status and existing problems of Runde group.Secondly,the PEST analysis model is used to analyze the external environment of Runde group,such as policy,economy,technology and society;Porter’s five forces model is used to analyze the competition degree of Runde group’s industry;And through SWOT analysis,the advantages,disadvantages,opportunities and threats of the development of the enterprise are studied to prepare for the strategic choice.Finally,it expounds the formulation and implementation of the development strategy of Runde group,and proposes to improve the internal structure and mechanism of the enterprise,enhance the construction of enterprise culture,strengthen enterprise risk management,and improve human resource management;The guarantee measures for accelerating the construction of digital transformation put forward the development goal planning and strategic guarantee measures for Runde group in the next five years.Through the research on the development strategy of Runde group,this paper applies the theoretical knowledge of strategic management to practice.It is hoped to provide some complete and systematic planning suggestions for the transformation and development of Runde group,and also provide some ideas for similar urban investment enterprises to improve their strategic management level.