Research On The Development Strategy For Yatai Cement Co.LTD

Building an ecological civilization bears on the well-being of the people and the future of our nation.At the 18 th CPC National Congress,ecological progress was incorporated into the overall plan for the cause of socialism with Chinese characteristics,and it was clearly stated that we should vigorously promote ecological progress,strive to build a beautiful China,and achieve sustainable development of the Chinese nation.Ecological environmental protection has become the focus of attention of governments,the public and all kinds of enterprises all over the world,and has also become one of the major issues that must be faced in the current governance and economic development.In recent years,the government has put in many practical measures to promote green building materials and re-evaluate enterprises in terms of environmental protection,which has brought the issue to an unprecedented level.According to the report of the 19 th CPC National Congress,we must establish and practice the concept that green mountains and clear waters are invaluable assets,adhere to the basic state policy of resource conservation and environmental protection,highlight once again the country’s emphasis on ecological civilization construction,fight the tough battle against pollution,and meet the people’s confidence and determination to meet the growing needs of the people for ecological beauty.At the same time,low-carbon economy,green development and intensive development,as the core requirements of industrial structure upgrading,have also defined an important direction for China’s economic transformation in the new era.Whether the carbon emissions of the energy and chemical industry can reach the target of carbon peak and carbon neutrality is of great significance to the construction of a beautiful China and the construction of a community with a shared future for mankind.As an important product and the most common application of chemical building materials,the cement production process and the strategy of manufacturers deserve attention.This paper takes Yatai Cement Co.,LTD.as the research object,studies the development strategy of its cement building materials business.Firstly,this paper expounds the basis of topic selection,research background significance and research methods.Under the background of more and more attention to environmental protection in China,Yatai Cement Company needs to develop clean cement business to conform to the national trend of low-carbon environmental protection.On this basis,the paper introduces the basic situation of Yatai Cement Company and the current situation of cement business,including the product sales revenue and profitability of cement business,organizational structure,financial status,and points out the current Yatai Cement Company such as lack of adaptability of strategic objectives,inadequate implementation of cost reduction strategy,lack of high-quality flagship products,imperfect talent training mechanism and so on.Secondly,this paper uses PEST analysis model to analyze the external environment of Yatai Cement Company,such as policy,economic,technical,social and other external environment analysis;and uses Porter’s Five Forces model to analyze the competition degree of Yatai Cement Company,such as company’s internal resources,ability and culture of the company’s cement business,and objectively evaluate the advantages and disadvantages of the company’s internal environment.On this basis,SWOT model is used to summarize and analyze the company’s strengths,weaknesses,opportunities and threats,so as to prepare for strategic choice.Thirdly,the company’s development strategy formulation and implementation,Yatai Cement company’s short-term business development strategy objectives:Realize the integration of green operation,improve the human resource mechanism,research and develop environmentally friendly cement products,expand online sales,take advantageous regions as the target market,and expand brand advantages.Medium and long-term development strategic objectives are to choose the SO portfolio expansionary strategy,make use of the advantages of the enterprise’s own market share,high production capacity and reliable brand in Jilin,publicize the environmental protection characteristics of cement products,and infiltrate cement products into other regions.In the process of implementation,this paper proposes that Yatai Cement Company should combine its existing advantages,integrate advanced green environmental technology into the production and operation practice of the enterprise in the process of forward integration and production,and invest a certain research cost to transform the original production mode with high energy consumption and weak environmental protection;in the business process,improve the business strategy of the enterprise through backward integration strategy and relevant diversification strategy.Through the research on the development strategy of Jilin Yatai Cement Co.,Ltd.,this paper finds that in order to ensure the long-term development of the enterprise,Jilin Yatai Cement Co.,Ltd.should carry out cement production in combination with the concept of green environmental protection,become a smart building materials enterprise with strong profitability,and make new contributions to reducing fossil energy consumption and environmental protection in our country.