Research On Development Strategy Of FM Information Technology Company

With the rapid development and improvement of information technology,the information industry has maintained stable growth on the whole.The "fourteenth five year plan" clearly proposes to develop emerging industries represented by information technology.As a representative of the development of emerging information technology,the software industry will surely usher in a new development climax with the strong support of the national development plan for the new period.Since 2020,although the domestic software industry has developed slowly due to the impact of the COVID-19,with China’s remarkable achievements in preventing and controlling the epidemic,the software industry has still achieved good development results in the past time,the industrial sales revenue has increased significantly,and the research and development in the field of information services has become one of the important links to accelerate the change of the growth mode of the national economy,It has also greatly promoted the development of information technology.Facing such a huge market economic environment,how to use management knowledge to adjust enterprise strategy,adapt to market competition,and achieve more stable development and growth.In this paper,FM company in Ma’anshan City is selected as the research object,and the development strategy research of FM company is explored and discussed by using the relevant theories,analysis tools and analysis methods of strategic management.Firstly,it analyzes the internal environment,macro environment and industry environment in which the company is developing,finds out the opportunities and threats of the external environment,as well as the advantages and disadvantages of the internal environment,and analyzes them.Secondly,by using PEST analysis method,five forces model,value chain analysis and SWOT analysis method to conduct in-depth research,the company’s development objectives are refined and selected,and the overall strategic plan for FM company’s enterprise development is put forward from the aspects of strategic objective formulation,growth strategy and diversification strategy.Then,from perfecting the internal mechanism of FM company,optimizing the economic and industrial structure of FM company,releasing the vitality of various organizations of FM company,improving the brand awareness and influence of FM company,strengthening the risk avoidance ability of FM company,establishing mature market-oriented salary standards and incentive system,establishing a mature and complete internal control system,establishing a good self-control mechanism,and coping with development risks.Finally,FM will follow the overall structure and overall strategy of "one platform,five directions".Improve the corresponding management system of the company and establish a stable governance structure.FM will become a leading intelligent manufacturing software system product integration technology service provider and industry leader in the province and the domestic market.The focus of this paper is to study how FM company,facing the environment of lower entry threshold conditions,intensified market competition and product homogenization,assesses the situation,uses the basic theory of modern company development strategy management and the method of combining the company’s own conditions with the laws of market economy to formulate and adjust the company’s development strategy,so as to enhance the core competitiveness of the enterprise,continue to move forward steadily and achieve sustainable development,Provide reference for the development of small and medium-sized enterprises in the same industry.